These Are the 3 Most Flattering Dresses on Sale for Prime Day (Trust Me, I Tried Them)

I've got the selfies to prove it

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Best Dresses on Sale for Prime Day: Original photos of Stephanie Maida in yellow and blue floral dresses
Amazon/Original photos by Stephanie Maida

You'll find major discounts on everything from viral beauty products to kitchen appliances during Amazon Prime Day 2025, which runs from July 8 through July 11, but of all the many deals up for grabs, my favorites can be found in the fashion section. The mega-retailer can always be counted on for a wide selection of trendy styles, but its dress offerings especially have me hooked.

In fact, I was able to get a sneak peek at some of the fabulous frocks up for grabs during the four-day shopping event, and after scrolling through (and trying on) a bunch, I can confidently say that these are the three best dresses on sale for Prime Day. Not only are they ideal for summer events and vacations, but they're also super flattering—even on my petite, 5'1" frame. Scroll through for all the details (and to see the designs in my original photos).

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Best Everyday Dress

1. Zesica Eyelet A-Line Dress

Zesica

Proof that eyelet doesn't have to be so precious, this short-sleeve maxi dress is perfect for everyday outings this summer (though the pretty design and tiered skirt also make it easy to dress up for fancier occasions). The viscose fabric has a sturdy, high-quality feel, and while the dress is fully lined, it's still lightweight enough to wear comfortably on hot days. Plus, thanks to its full coverage and not-too-low V-neck, it's an excellent choice to wear to work. I personally love it in this trendy butter yellow hue, but it's available in a slew of different shades, including some darker ones that can be donned well into fall. (And, yes, it has pockets!)

Fast Facts

  • Size Range: S to XL

Best Vacation Dress

2. Cupshe Twist-Front Floral Maxi Dress

Cupshe

As soon as I slipped into this silky-soft maxi, I was ready to book a flight to Sicily. Stunning floral pattern aside, its flirty keyhole cutout, open tie back and flowy silhouette give it all the makings of an Italian girl summer staple—I could already see myself wearing it to enjoy a plate of linguine alle vongole with a view of the sunset over the coastline. That twist-front design at the bust is also a great addition that helps to flatter the gals, while the adjustable straps allow for a fitted, lifted look, even if you skip the bra like I did here. Better yet, the airy polyester fabric isn't see-through in the slightest, so you can stroll in the sun without worrying about an accidental peep show.

Fast Facts

  • Size Range: XS to XXL

Best Wedding Guest Dress

3. PrettyGarden Ruffle Tiered Dress

PrettyGarden

As a petite, I try to stay away from voluminous frills that can make me look shorter and wider, so you can imagine my surprise when I tried on this ruffled number and absolutely adored it. Although I could have sized down to a small (I'm wearing a medium here), the strapless smocked bodice provided a fitted contrast to the tiered skirt, helping to balance out the proportions so my figure wasn't completely overwhelmed. Moreover, I found the viscose/polyester blend material to be so light and lovely—almost linen-like—which makes it a non-sweat-inducing option for an outdoor summer soirée, wedding or otherwise. On that note, I'm ready to send back some RSVPs now that this beauty is in my cart.

Fast Facts

  • Size Range: S to XXL

stephanie maida

Senior Commerce Editor

  • Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
  • Has worked as a writer and editor for 10+ years
  • Studied journalism at New York University

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