I’m a Mom of 2—This Is the One Toy I’m Buying in Bulk During Amazon October Prime Day

What is this top-notch toy, you ask? LEGO’s 3-in-1 Majestic Tiger Building Set, which comes with multiple uses and is currently on sale for Amazon’s October Prime Day (was $42; now $35). FYI, Prime Day doesn’t just include kids toys, there are savings across all categories including fashion, viral products and more.

Case in point, the 3-in-1 Majestic Tiger Building Set. My sister (she has kids ages 7 and 4) and I were just discussing the merits of this ingenious invention from LEGO. Once the tiger comes to life, it can be deconstructed, then reinvented to become a koi fish, as well as a red panda.

In my experience with the three-in-one sets, my son has wanted to build all three designs in rotation over and over again. Better yet, when he’s finished doing that, it has often inspired him to build his own creation using the exact same parts. (One of his friends from school often comes over and they work in tandem to dream up their own set while mapping out a detailed, LEGO-style instruction manual at the same time.)

Ages 3+

See details above, but trust me: This mess-free stamper set is guaranteed to provide hours of calm, mess-free fun. The set lights up to reveal the color that will appear with each stamp. That surprise-and-delight moment, combined with its affordable price and the fact that it featured the Taylor Swift of the preschool set (ahem, Bluey) earned it a 2025 Happy Kid Award.

Ages 3+

Pretend play is nothing without an ice cream set. (Extra joyful for my kids is the option to stack multiple scoops.) It inspires all sorts of make-believe storylines, and kids can get creative with flavors and toppings.

Ages 3+

I’d count this 32-piece set (which comes with a range of classic-hued squares, triangles and more) as the perfect entry point to the MAGNA-TILES world. Better yet, it also checks so many boxes when it comes to your child’s skill development—think fine motor skills, executive functioning, the list goes on.

Ages 4+

A supersized version of the classic family game, this will get kids moving as they race their favorite hippo and chomp, chomp around the mat to collect the balls. It's nostalgic for the grown-ups and ever-entertaining for newbies. TLDR? Everyone wins.

Ages 8+

For the kid looking to level up their marble run, this interactive track system allows them to design and build your own race tracks and experiment with gravity, magnetism and kinetics, too. Most importantly, it will occupy them for hours—thank me later.

Ages 1-9

Kids can enjoy this musical toy that boasts songs, games and stories alike with adorable animal characters. Whether they play alone or with a sibling or friend, they'll learn a ton, since you can always integrate new Tonies and games as they roll out. It's more than just a toy, though; it also includes a sleep timer and sunrise alarm to assist with bedtime routines.

Ages 5+

The Nintendo Switch walked so the Nex Playground could run. This gaming system gets kids moving—no remote needed, as its camera tracks participants, making them literally part of the game. You can play classics like virtual bowling, or games featuring the stars of kids' favorite shows and movies, like Gabby's Dollhouse. Testers love the ample age range and that activities ranging in skill level. The bundle includes a travel case and 12-month play pass to boot.

Ages 4+

These dice-sized squishy cubes don't just make for fun sensory play—they're impossible not to smush between your fingers—but they also stick to each other, and virtually any surface, without leaving a residue. They make for a great travel toy, since they're so compact.

Ages 6-12

Toy Insider named "Make-and-Play" toys as a major trend in 2025, and I quickly learned the hype was real. My 7-year-old son loved building his own tabletop mini golf course, then inviting the family to play a round. That's what makes this STEM toy great—not only does it get kids involved in problem solving and critical thinking as they construct the course, but they have a game to play again and again. (There's even a trophy you can award to the winner.)

Ages 4-9

This humble, unassuming gift is a real crowd-pleaser. Kids select a picture, choose stickers and apply color using the sparkly foil sheets. “I have now gifted it to three different kids in addition to my son, and I keep getting texts from parents freaking out about how amazing it is!” one PureWow editor shared. Most importantly, it allows for creativity with minimal cleanup.