A new Britney Spears interactive exhibit called The Zone: Britney Spears just popped up on West Third Street. It’s like a Britney Spears museum, really, with 30,000 square feet of elaborate rooms riffing on the themes of several of her videos in roughly chronological order (from 1998’s seminal smash “...Baby One More Time” through 2007’s paparazzi-skewering “Piece of Me”). Since the whole shebang is located in an out-of-business Kmart painted Pepto-Bismol pink, next to a discount Dress Barn—and because Spears has lately been the subject of street protests decrying her father’s conservatorship over her business affairs—we weren’t expecting a lot. And we weren’t expecting it to be worth the pretty steep admission price of $65 a head for the approximately 75-minute walk-through.
But hey, it’s Britney, bitch. This experience was done “with her blessing,” according to co-creator Jeff Delson, who said the project involved two years of planning and three months of building. Spears herself is endorsing the project in Instagram posts sandwiched between her delightfully wackadoo videos of bikini yoga workouts, so if it’s good enough for Brit, you better believe we were going to check it out. Here’s what you can expect from the experience, rated from one to five pythons.