What’s New at Ulta This Month? For Starters, the L’Oréal Mascara That’s Trending All Over the Internet

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If your favorite store is Ulta (same), then you’re already aware of their expansive beauty offerings. However, with so many products at your disposal, you might miss this month’s newest launches hitting the stores and online. Whether you’re browsing for a hydrating shampoo or a waterproof mascara, we’ve made it easier to find the latest offerings in haircare, skincare and makeup with our shopping guide below. 

Need more guidance? Here are our top 14 finds to add to your cart. 

What's New At Ulta At a Glance


Best Skincare Patches

1. Hero Cosmetics Mighty Patch Micropoint

Hero Cosmetics

  • Why We Love It: Fan favorite, contains salicylic acid, features eight patches

The cult favorite brand just introduced another patch to the family. If you have early blemishes that are forming in clusters around your face, this bad boy vows to minimize them before they get bigger. According to the brand, each patch is designed to be three times larger than the original patches to make it easier to cover any clusters forming around the jawline, chin or cheeks. Each patch features active ingredients like salicylic acid to unclog pores, while the hyaluronic microneedles work to dissolve pimples and improve the appearance of the skin. 

Best Eye Cream

2. Live Tinted SUPERHUE Brightening Eye Cream

Live Tinted

  • Why We Love It: AAPI-Owned, great for hyperpigmentation, features clean ingredients

Live Tinted (known for the popular Hueglow stick) is diving into the skincare world with a brightening eye cream. Its rich formula aims to hydrate, brighten and depuff the undereyes using a blend of niacinamide, hyaluronic acid and vitamin C to even out the skin tone and lighten up any shadows. The eye cream also includes caffeine and turmeric, which has been known to reduce inflammation, puffiness and hyperpigmentation. 

  • Why We Love It: Budget-friendly, hybrid product, SPF 30

If you enjoyed the brand’s putty primer and glow-inducing highlighter, it might be worth exploring their latest product: a sunscreen that doubles as a primer. Formulated with aloe, hyaluronic acid and squalane, it protects your skin and keeps your makeup flawless all day—minus any greasy residue or white cast. The sunscreen also has SPF 30 for optimal UV protection and a subtle shimmer for a soft glow.

Best Face Wash

4. Youthforia Night Off Face Wash


  • Why We Love It: AAPI-Owned, gentle formula, fragrance-free

Need a new cleanser? This face wash from Youthforia should be on your radar. The buzzy brand claims it can effectively remove sunscreen, makeup and dirt without stripping away your natural oils. The key ingredient is green tea, which helps exfoliate skin and remove buildup. The cleanser is also infused with apricot seed oil for sebum control and antioxidants like catechin and tannins to brighten dark spots.

  • Why We Love It: Classic brand, contains hyaluronic acid, ideal for mature skin

This beloved brand has been using science and natural ingredients to improve the appearance of your skin for 21 years. This month, they’re launching a peptide serum that’s designed to nourish and brighten your skin. Ingredients like collagen, elastin and hyaluronic acid work together to minimize fine lines and wrinkles, as well as nourish the area.

If you need further proof, one reviewer started seeing a difference in her skin after using it. "I'm 65 and I began using the line blurring peptide serum about a week ago. I walked back into the restroom a couple of hours after my first application, and the vertical lip lines I was targeting, were much less visible. I use it morning and evening, with my moisturizer on top. I'm very pleased so far and I hope to see some lasting results. I have been a Strivectin fan for a long time, and this just makes me love the brand even more," says the shopper.

  • Why We Love It: Sustainable packing, great for morning and night routine, safe for all skin types

If you’re a fan of Fresh’s Black Tea line, you’ll love their newest addition. This moisturizer features BT Matrix, a retinol-like blend of black tea and rambutan leaf extract that aims to smooth, brighten and firm the skin. The lightweight formula also includes ceramides, squalane and pink porcelain lily extract to strengthen the skin, reduce wrinkles and prevent moisture loss, according to the brand. 


  • Why We Love It: Great for sensitive skin, six shades, matte texture

This blurring blush gives an immediate pop of color to your cheeks. The soft powder texture (featuring a flower extract blend) offers smooth coverage to compliment any look—and it’s available in 10 shades. The brand also notes that the blush is a great choice for sensitive skin because of ingredients like glycerin and kaolin.

Best Lip Gloss

8. About-Face Cherry Pick Lip Color Butter 


  • Why We Love It: Clean ingredients, 14 shades, fruity scent

The masterminds behind our favorite matte eye paint just brought the same vibrant colors and smooth coverage to our pouts with their new lip butters. Whether you opt for a neutral shade like ‘Kiwi Fuzz’ or go bold with ‘Orange Daze,’ this glossy balm delivers on the shine, baby. It’s infused with pomegranate flower extract and cherry butter to keep your pout moisturized and plump all day long. 

  • Why We Love It: Budget-friendly, 24 shades, 16 hours of wear

This foundation just became available on Ulta and shoppers are already raving about it online. The skin tint delivers medium coverage that leaves a blurred finish behind. Thanks to the creamy formula, which includes glycerin, matcha and niacinamide, it seamlessly glides onto your skin. NYX also states that the foundation provides up to 16 hours of wear, so you might want to grab your shade before it sells out.

  • Why We Love It: vegan formula, double-hooked bristles on wand, lasts for up to 36 hours

Speaking of viral beauty products, this mascara from L’Oréal has been making the rounds on TikTok lately. Many fans are quick to point out how much the product lifts your lashes for a voluminous, eye-opening effect. The brand claims it creates an “instant lash lift” and lengthens lashes by 5MM. We think the double-hook bristles are the reason behind this impressive lift; the brush is designed to hold and distribute the highly-pigmented mascara, while fluffing and separating your lashes for a more uniform (and clump-free) look. Plus, it’s supposed to last for up to 36 hours, so it makes sense why the internet is buzzing. 


  • Why We Love It: Infused with citric acid, safe for chemically-treated hair, sulfate-free

If you’re a fan of the EverPure wash duo, adding this pre-shampoo treatment may further elevate your haircare routine. Whether you have color-treated, bleached or damaged locks, this treatment strives to nourish and strengthen weak strands. The main ingredient is citric acid, an alpha-hydroxy-acid (AHA) that helps revitalizes your hair by balancing your natural pH levels and holding in moisture. It’s recommended to leave the treatment on for 5 to 10 minutes before rinsing and continuing with your wash regimen. 

  • Why We Love It: Sustainable packing, silicone-free, great for all curly hair types

This budget-friendly option aims to redefine your curls. The silicone-free shampoo promises a gentle cleanse and instant bond repair for brittle strands. Rice amino acids and protein-based ingredients hydrate hair, reduce frizz and promote curl definition. And let’s not forget the scent! The citrus and jasmine blend makes our strands (and showers) smell divine.

Best Shampoo Bar

13. Kitsch Purple Toning Solid Shampoo 


  • Why We Love It: Sustainable, ideal for blonde hair, safe for color-treated hair

Kitsch has been providing us with silk pillowcases, bonnets and snazzy hair accessories for years. And now, they’ve expanded their lineup to include shampoo and conditioner bars for different hair types. The newest purple shampoo bar focuses on color-treated locks, neutralizing brassiness and boosting your blonde hue. It’s enriched with biotin, an ingredient known to reduce dullness, strengthen stands and add shine. Another cool bonus: You’ll be incorporating more sustainable practices in your beauty routine, as one bar of shampoo equals two bottles of the liquid kind. 

Best Styling Cream

14. Briogeo Color Me Brilliant Protect Primer


  • Why We Love It: Black-owned, clean ingredients, thermal protection up to 450 degrees

This styling cream just dropped onto the shelves at Ulta. The rich formula has turkey tail mushroom and bamboo leaf extract that helps preserve your color and reduce any damage caused by heat styling, constant washing and environmental factors (i.e., pollution and UV exposure). It also includes vitamin E and a nourishing blend of flaxseed, apricot and sunflower oils to improve softness, shine and vibrancy. And when you need to style your hair, you can be assured that your strands will be protected against heat for up to 450 degrees.

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about face matte fluid eye paint review chelsea candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...