ComScore

We Compared This Best-Selling Milk Primer with a $10 Beauty Dupe

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. You can learn more about that process here.

Beauty dupes are everywhere. The question is: Which products are worth the splurge (and which aren’t)?

On the latest episode of PureWow’s YouTube series What the Dupe, Creator Matthew put Milk’s best-selling Hydro Grip Primer to the ultimate test by comparing it with a drugstore alternative by E.L.F.

In the What the Dupe episode (see above), Matthew explained that both products have a sticky consistency. He said, “It’s advertised as a gripping primer, so it’s going to grip your makeup. So, obviously, it has to have a little bit of a stick to it. But it doesn’t bother me.”

Matthew noted that the E.L.F. primer is much thicker than Milk. “This one feels a lot stickier—a lot more tacky than the other one,” he added. “But this one doesn’t have a scent at all.”

But unlike E.L.F., the Milk primer has a strong aroma that Matthew couldn’t get past. “It does smell like Elmer’s Glue though,” he said. “If you’re triggered by scents, I don’t know if this is the one for you.” Watch the full episode above to see the results and keep scrolling for details on each product.

Pros:

  • “Crowd favorite”
  • More product (1.52 oz)

Cons:

  • Slightly dehydrating
  • More expensive

Pros:

  • Less expensive
  • No scent

Cons:

  • Less product (1.01 oz)
  • Thicker, stickier consistency