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Too Faced and Pop-Tarts Just Collabed on the Sweetest Eyeshadow Palettes (and They’re *So* Good, You’ll Want a Bite)

Cue the nostalgia

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Put the Better Than Chocolate palettes down because there’s a new snack in town…and it’s sweeter than sugar. Too Faced recently teamed up with iconic breakfast-on-the-go brand, Pop-Tarts, to launch its most delicious collaboration yet. The Too Faced x Pop-Tarts collection features two limited edition pastry-inspired palettes, Brown Sugar Cinnamon and Frosted Strawberry, in compact versions that retail for $27 at Ulta. Both products encapsulate the nostalgia and playfulness of our favorite childhood snack with fun packaging. And not only are the bold hues on-point, but in Too Faced’s signature way, the makeup brand has also managed to make both palettes smell exactly like their respective flavors.

The eyeshadow palettes each feature eight unique shades which correspond to their Pop-Tart flavor and they come in bite-sized dimensions that make them the best mini makeup companions (so they won't weigh down your carry-on when you head off on that quick weekend getaway). Like the rest of Too Faced’s palettes and best sellers, such as the Chocolate Soleil Matte Bronzer ($35), Cocoa Bold Lipstick ($28) and aforementioned Better Than Chocolate Eyeshadow ($54), you can expect the eyeshadows to be highly pigmented and deliciously scented, with that creamy soft texture that makes application and blending a breeze.

As for which flavor, err...shades you want of the two, well, we’ve broken down both choices below to see which tasty treat matches with your personal palate. If you ask us, they both put the "pop" in Pop-Tart.

Rich in berry red and pink pigments, this palette is for the gal who already bought her ticket to Greta Gerwig’s Barbie movie and can never pass up a strawberry milkshake. It comes loaded with various matte and metallic eyeshadows—all in bold, buildable hues that glide on in one swipe, from Fruity and Flirty (a crimson red in metallic) to Sugar-Coated (a bright pink matte with hints of blue). And they all smell like a real-deal strawberry frosted Pop-Tart, as confirmed by one shocked reviewer who compared the fragrance to the original pastry on TikTok.

Forget your toasters because this Pop-Tart palette already comes at the perfect setting. It features warm, neutral shades of dreamy beige, toasty brown and golden bronze that can be worn alone or combined in numerous ways to create a sultry everyday eye look. They include three matte, three shimmer, one satin and one metallic shade, which easily transition from day-to-night with the flick of a brush. And again, the pigments smell as good as they look, so you can give your eyes and nose a yummy treat.

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Stephanie Meraz is PureWow’s Associate Fashion Commerce Editor. She graduated with a bachelor of arts at the University of San Diego, where she majored in English literature and creative writing, and completed Columbia University’s intensive publishing course. Stephanie is a natural savant when it comes to pushing the boundaries in fashion, beauty, and dating & relationships. She has over 22+ years of experience as an avid shopper, securing a Limited Too personal stylist at four years old. You can count on her to test out the latest hair trends, suggest shopping tips, and spill the tea on her juicy dating experiences. No topic is off limits—however personal or embarrassing.

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Stephanie Meraz

Associate Fashion Commerce Editor

Stephanie Meraz is PureWow’s Associate Fashion Commerce Editor. Stephanie is a natural savant in the fashion, beauty, and dating & relationships beats. She has over 22+ years...
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