6 Ways to Wear Bright or Glittery Eye Makeup if You're Over 35

It's your time to *shine*

Neon eyeliner, glittery eyeshadows and sparkly gems: Bright eye makeup is one beauty trend that shows no signs of quitting anytime soon (especially with the Barbie movie coming out later this month). And though we don’t like to subscribe to any rules or limit ourselves by age when it comes to our personal style, it can be nice to have some guidelines when trying something new. So, without further ado, we present to you a short and sweet guide to wearing bright eye makeup for the 35+ crowd.

6 Head-Turning Red Eyeshadow Looks to Copy ASAP (Because It’s One of the Hottest Makeup Trends Right Now)

1. Barbiecore Doll Eyes

Let’s kick things off with this vibrant eyeshadow look that celebrity makeup artist Jo Baker created for actress Teresa Palmer. As she explained in an Instagram post, “Heavily inspired by all the Barbie movie promo and content I’m seeing on the gram, we wanted to add a neon punch to this classic black Dior two-piece to add a modern and fresh fun blast of color!”

As you can see when the actress closes her eyes, the pink eyeshadow is mostly concentrated on the outer thirds of her lids, so you get that pop of bright without overwhelming your entire eye area with it.

2. Barbiecore Lite

If neon pink is a tad much, try a softer version of the trending hue that will still brighten up your complexion. Using a light pink eyeshadow and a fluffy eyeshadow brush, diffuse the color over your lids, sheering it out as you blend up towards your brows. Then, add a dash of eyeliner and some mascara to define your eyes, before finishing up your look with a complementary pink lipstick.

3. Green Underliner

Another shade that’s been seeing a surge in popularity lately? Green, which makes sense, as it’s the perfect partner to pink. We love how makeup artist Sabrina Bedrani added a crisp line of the hue just underneath the eyes and winged them out past the outer corners here. Tip: Keep the rest of your look muted to really let the green take center stage.

4. Selective Sparkles

You better believe we’ll be trying this at our next fancy pants event (aka an upcoming wedding). Between the slash of floating eyeliner and the smattering of small gems above and below the eyes, it somehow strikes the balance between being super glam and understated.

Shop the Look:

Half Magic
how to wear bright eye makeup over 35 half magic face gems
Buy It

5. Teardrop Sparkles

For a similar vibe that’s slightly more retro, skip the graphic eyeliner and place your eye gems just along the lower lashes to create what Baker calls “tear drop sparkles.” Paired with a classic red lip, it’s the perfect combo of old-meets-new.

Shop the Look:

Bakeup Beauty
how to wear bright eye makeup over 35 bakeup beauty Cry Baby Playcard
Buy It

6. K-Pop Shimmer

As for this beauty editor, I’ve been wearing a hint of shimmer nearly every day for the past year (even when I’m not wearing any other makeup). I’ve found that the smallest amount of glitter lends a near imperceptible sparkle to your eyes, so they look brighter and a little less tired. Plus, it allows me to indulge my inner K-Pop idol.

Want more beauty tips sent right to your inbox? Subscribe here.

6 Millennial Beauty Trends We Can’t Get Enough of in 2023

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
read full bio