6 Head-Turning Red Eyeshadow Looks to Copy ASAP (Because It’s One of the Hottest Makeup Trends Right Now)

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ICYMI: Red is the new millennial pink, as we saw to great effect at New York Fashion Week this year. And it appears the fiery shade has made its way into beauty looks as well. According to the financing app Klarna, purchases for red eyeshadows have skyrocketed with an increase of 1,514 percent over the past six months. Not sure you can pull off the hue? We assure you, you absolutely can, but we’ll do you one better. We’ve compiled six head-turning red eyeshadow looks to try in 2023, complete with product recommendations and application tips ahead.

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1. The Halo Effect

Don’t be fooled by its ethereal name; the Halo Effect isn’t for the faint of heart. To get Emma Chamberlin’s sultry look, opt for softer red eyeshadows with pink undertones. Using a blending brush, sweep the color back-and-forth across your lids and lightly dust the inner corners of your eyes with any remaining shadow. Focus on creating an ombré look, placing the lightest color on the center of your lids and gradually deepening the saturation under the brow bones and along the lower lash lines for that glowing ‘halo’ effect. Complete the overall look with a shiny gloss in a similar shade.

2. Dusty Rose

Lizzo’s secret to her stunning Dolce & Gabbana floral, red carpet moment at the Grammy Awards? Charlotte Tilbury’s beloved “Pillow Talk” blush, which just launched in a matte finish. To get her monochromatic glow, dab the wand liberally onto your cheeks, temples and lids and blend the color together, creating the shape of a (you guessed it) flower petal. Trust us, the rosy accent will give you the prettiest pop in photos and in real life.

3. Blood Orange Accents

Looking for a smokey red eyeshadow look that gives the burning heart emoji a run for its money? You’ve come to the right place. For starters, we recommend using reddish orange shadows. Think: Fire flames or blood orange red here. Next, pack the pigment onto the eyelids, and with a light hand, blend any leftover color upwards and outwards for a lifted look. And remember, less is more when it comes to dressing up the eyes. Forgo the eyeliner and bottom lash mascara to let the fiery shadows shine.

Shop the look

Melt Cosmetics Mini
red eyeshadow looks Melt Cosmetics Mini Bad Side Zodiac Eyeshadow Palette
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red eyeshadow looks KYLIE COSMETICS Lip Blush
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4. Floating Liner

It’s time to level-up our cat eye and have some fun painting outside the lines. To get this head-turning style, take a red eyeliner pen or use a pigmented red eyeshadow and a fine-tipped brush to draw a crisp line halfway between your eyes and brows, following the shape of your arches. Complete the line by connecting it to the outer corners of your eyes, making a long, sharp wing on either side. Though we love the strong look of Samira’s lines above, we suggest you play around with the thickness of your own lines to see what suits your eye shape best. Another hot tip: Try the eyelash curler eyeshadow hack that went viral on TikTok. It just might help you achieve even lines.

5. Burgundy Smoke

Meet Burgundy Smoke, our new go-to eyeshadow look. From a romantic dinner date night to sipping cosmos and spilling tea with the girls, this smokey look is suitable for any occasion. To copy, use a light hand and blend the shadows well, making sure the colors bleed together or smoke out with no hard lines of demarcation. On that note: Opt for plum and berry hues with a subtle shimmer to them, which can be more forgiving.

6. Smoldering Sunset

From here on out, we want our lids to look like the sky at dusk. Like Camilla Cabello, we’re concentrating the crimson color in the center and along the outer corners of the lids to get that fuego eyeshadow look. Add a touch of golden highlighter to the tear ducts and along the brow bones to really complete that sunset glow.

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Stephanie Meraz

Associate Fashion Commerce Editor

Stephanie Meraz is PureWow’s Associate Fashion Commerce Editor. Stephanie is a natural savant in the fashion, beauty, and dating & relationships beats. She has over 22+ years...
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