You don’t need to be a Sex and the City mega fan or (even an occasional viewer) to know that the Cosmopolitan is basically its own character in the series. The cocktail is so inextricably associated with the show that some people think it was invented by Carrie Bradshaw herself. (Spoiler, it wasn’t, but Google searches for “Did SATC invent the Cosmopolitan” really do exist on the internet.) We loved the show enough to bring it back, so what about the Cosmo?
The show didn’t invent the cocktail, but its origins are murky. According to food reporter Priya Krishna’s definitive history, it might’ve been invented as early as the 1930s, some version of it was definitely popular in the gay bar scene of the 1980s and it’s widely credited as being modernized by New York City bartender Toby Cecchini in the ’90s, ten years prior to SATC.
Like crop tops, brown lipstick and sun-dried tomatoes, the nature of trends is circular. There’s the underground-cool phase, the peak of mainstream popularity and the return to obscurity. By the time the show aired, the drink was already verging on overexposed.
What’s most irksome though, is that here, it’s not just about overexposure. After all, the espresso martini—another trendy ’90s drink—has seen a recent resurgence. So why all the continued hate for the tart, pink drink?