9 Best-Selling Beauty Products on Amazon (That Might Not Be on Your Radar Yet)
We already loved Amazon for its massive inventory and lightning-fast shipping. What we didn’t know is that it has some hidden gems in its beauty department as well. Nestled among the drugstore staples are lesser-known indie products that have amassed thousands of reviews. Here, nine you should check out for yourself.
It looks like any other mascara on the market and you apply it in the same way, but instead of just coating your lashes in color, this actually encases them in it. Yup, little waterproof tubes wrap around each individual lash so you get the same effect but none of the smudges. Removal is easy, too. Just apply warm water and gently rub the tiny tubes off with your fingertips. (It looks disturbing at first, but we promise it’s just the mascara that’s coming off—not your actual hairs.)
Wunderbrow Brow Gel
It’s sort of like a cross between a gel and a powder that deposits fuzzy little fibers onto your brows. (Strange but highly effective.) To build your brows, use short, feathery strokes over any sparse areas and repeat until you’ve reached your desired thickness and shape. The results are remarkably natural-looking and come off only with remover (so you don’t have to worry about rubbing off your artfully applied arches).
HSI Professional Flatiron
Guys, this flatiron has over 26,000 reviews and almost five stars. We’re guessing this has to do with how sleek it leaves your hair at half (or maybe even a third of) the cost of some other popular hair tools. Seriously, how did we not hear about this sooner?
Pura D’Or Anti-Hair Loss Shampoo
This natural formula beefs up thinning strands and encourages new hair growth with ingredients like biotin and pumpkin seed oil. It’s also a great option for ladies with color-treated or processed hair, thanks to its sulfate-free formula and hefty dose of hydrating argan oil. Still on the fence? Check out the nearly 9,000 reviews from fellow Amazon shoppers.
Pura D’Or ($32)
Amope Pedi Perfect Electronic Foot File with Diamond Crystals
What a fancy name for something as unglamorous as sloughing off dead skin from your feet. Alas, it’s a necessary task for most of us before sandal season and there is no easier way to get the job done. Usually we have to muscle a pumice stone over our dry heels, but this diamond-encrusted (and battery-operated) roller pretty much does all of the hard work for you. Just move it over dry patches of skin and repeat until the area is smooth.
Lime Crime Velvetines Liquid Matte Lipstick
It is said that a certain Insta-famous lip kit took inspiration from this indie brand (which was notably one of the first liquid matte lipsticks on the market). No one really knows for sure, but what we do know is that it really does feel like velvet on your lips and it stays put through multiple bites and sips.
Lime Crime ($20)
BS-Mall Premium Synthetic Kabuki Makeup Brush Set
Another Amazon black-hole find, this set of ten super-soft synthetic brushes feels incredible against your skin and comes in every shape and size—from an angled blush brush to a flat kabuki style for foundation. And yeah, they probably won’t last forever, but for ten bucks, we just might treat ourselves to a new set every year.
Italia Deluxe Eyeliners Set of 12
It’s pretty hard to argue with 12 super-creamy and insanely pigmented eyeliners for less than eight dollars. (Yes, you heard right.) From everyday blacks and browns to bold blues and pinks, there’s something for everyone. And hey, if a few of them turn out to be duds, you’re still getting a great deal.
Aztec Secret Indian Healing Clay
This old-school mask has been around for ages, but it’s still a well-kept secret among those in the know. (Psst, this means you now.) It has one simple, but powerful pore-cleansing ingredient: calcium bentonite clay. When mixed together with water or apple-cider vinegar, it forms a paste that pulls out excess oils (and blackheads) from your skin.
Aztec Secret ($11)