Mark Our Words, This Is *the* Haircut of 2023 (& It’s HBO-Approved)

Each year, there’s a haircut that seems to take hold in pop culture. Recent examples include last year’s octopus cut and the return of “the Rachel.” In 2023, the one style that's taking center stage is, without a doubt, The Italian bob.

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Italian-bob-hair-trend-White Lotus: a photo of an actress Simona Tabasco
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Eagle-eyed fans of The White Lotus may recognize this cut from season two of the show, as it was seen on Lucia (the impossibly chic Sicilian escort, played by 28-year-old actress Simona Tabasco). Marked by an intentionally ruffled texture and flipped ends, the glamorous style also features plenty of volume and shine.

Italian-bob-hair-trend-florence-pugh: a photo of actress Florence Pugh
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Before its turn on HBO, the Italian bob garnered buzz when Florence Pugh wore it to Cannes last summer. Typically cut just below the chin and above the shoulders, the Italian bob carries the bulk of its weight at the ends, so that your hair hugs the back of your neck.

italian-bob-hair-trend-aubrey plaza: a photo of actress Aubrey Plaza
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Though the Italian bob works with most hair textures, it’s an especially good option for those with naturally thicker, wavier strands, given the cut’s bottom-heavy nature. However, those with fine, straight hair can still enjoy the look by keeping the ends shorter and using some volumizing spray throughout.

Italian-bob-hair-trend-Laura Harrier: a photo of actress Laura Harrier
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Like the beloved lob before it, the Italian Bob is versatile in that it’s a bit longer than your classic bob, which allows you to wear it up or down or parted to one side like Laura Harrier above, for the illusion of even more volume.

Italian bob hair trend Simona Tabasco
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With its built-in texture, the Italian bob is a breeze to style with the help of a smoothing serum or cream and letting it air dry. You can also wear it slicked back with the ends flipped out for a red-carpet glam moment like Tabasco.

Sei bellissima!

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...