This Rare Dyson Airwrap Sale Is Proof That the Nordstrom Anniversary Sale Is *Not* to be Missed

Your hair will thank you

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

dyson airwrap sale nordstrom anniversary sale 2023 UNIVERSAL
Nordstrom ; oxygen/Getty Images

Calling all beauty mavens: This Dyson Airwrap sale is not to be missed. Yes, the luxury hair styling tool (that is rarely discounted, I might add) is currently on sale during the Nordstrom Anniversary Sale 2023. The blowout annual event, which opens up in tiers based on your Nordy Club status, began on July 11 for Icon members and continues through August 6. You can sign up to become a card member and gain instant Influencer status to shop early, or wait until July 17, when the sale opens up to the public. Some important dates to remember:

  • Icons: July 11 through August 6
  • Ambassadors: July 12 through August 6
  • Influencers: July 13 through August 6
  • Public: July 17 through August 6

Of course, there’s lots to shop during the sale—must-have boots, designer handbags, cool new sneakers—but as you might have already guessed, the item I’m most excited to shop is the Dyson Airwrap multi-styler.

You’ve likely seen the innovative curler all over TikTok and know at least one person in your friend group who's obsessed with it. PureWow editors also tested it and found it to be incredibly efficient in curling your hair, thanks to its Coanda airflow technology that wraps your hair around the barrel of the curler. PureWow's Beauty Director Jenny Jin, said, “You can create clockwise and counterclockwise curls using one barrel, which switches up the direction of your curls,” adding that the results also lasted longer compared to other hair tools. Commerce Editor Olivia Kappler adds, “My hair does not typically hold curl or volume, but when I do my blowout routine with the Dyson, I can get that Rachel Green-esque look that lasts me two to three days.”

As a hair novice, I found that the Airwrap had a steeper learning curve than most curling irons. It took me a few tries to actually feel confident using the Airwrap without having to double check all the buttons and whatnot. But overall it really is easier and faster to use than an old-school curling iron, so I say it’s worth taking some time to play around to get it right.


The Dyson Airwrap multi-styler from Nordstrom comes with six re-engineered attachments to help you achieve your ideal 'do, including 1.2- and 1.6-inch barrels, a round volumizing brush, a soft smoothing brush and a firm smoothing brush, all featuring increased Coanda airflow for quicker, easier and, per usual, flawlessly smooth results. All that hair styling power is packed into a handy storage case that’s every bit as chic as the tool itself. And that stunning orange-red hue (named Topaz) is exclusive to Nordstrom shoppers. So what are you waiting for? Trust us, your hair (and wallet) will thank you later.

The Dyson Supersonic Hair Dryer Is the Lamborghini of Hair Tools (and It's $100 Off Right Now)

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Why You Should Trust Us

Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on the best running apps? She's your gal. From trend explanations to designer gossip, Abby has your back.

PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...