It’s no secret that we love a good trend. Especially when it comes to shopping. So, we’re pretty excited to share with you the 12 best-selling products on PureWow from 2020. Not only do they make great gifts, but they also include little splurges (we see you, cashmere) and big life solutions (bless you, robot vacuum) we’ll be keeping for ourselves. Without further ado, here’s everything you—our dear readers—shopped during this very, very weird year.
Here Are The 12 Best-Selling Products on PureWow in 2020 (Our Editors Are Obsessed with Them, Too)
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
1. Versed Guards Up Daily Mineral Skincare Broad Spectrum SPF 35
Best for Skincare Aficionados
Amount Sold: 517
This is the one-and-done sunscreen for your everyday life, whether you’re actually venturing out of doors or just sitting by a window bathed in blue light from your laptop screen. The formula from clean beauty brand Versed creates an invisible barrier against three elements: environmental pollution, electronic pollution and sun exposure. When applied, it creates a finish that falls somewhere between dewy and matte. And even though it contains zinc oxide, one PureWow editor was pleased to find that it didn’t leave any sort of whitish cast on her skin. Also, the cute butter-yellow tube makes it that much easier to reach for in the morning.
2. Robot Roomba s9+
Best for Neat Freaks
Amount Sold: 1,000
Our on-staff reviewer confirmed that this high-tech cleaning device is the absolute bomb and lives up to all the expectations. “Similar to normal vacuums, the s9+ captures allergens, pollen, pet hair, dirt and debris like a pro—but in this case, you don’t have to lift a finger. It not only empties its own trash bin but also maps your home so you can specify which areas you want cleaned and when.” It’s the top of the line, so it doesn’t get stuck under a couch or need its trash compartment to be constantly emptied like some other models. As for the part we really love? It’s Alexa enabled, so you can just say “Roomba, clean the living room” and it gets to work pronto.
3. The Always Pan
Best for Home Cooks
Amount Sold: More than 1,000
The curse of the home chef? All those dirty dishes used for making just one one meal, a disturbing visual cacophony of mis-matched pots, pans and a colander or two, all staring at you disdainfully as you’re serving dinner. You know you’ll need to deal with us later, right? Look how shamefully messy you are! Okay, so maybe your inner voice isn’t quite so scornful, but here’s a really clever answer to that stinking thinking: The Always Pan. It’s an all-in-one skillet designed to replace a 16-piece cooking set, and its entire design is centered around making cooking easier, from the pour spout on the side of the pan to a modular lid that can hold in steam or release it with justa twist. There’s also a built-in spoon rest (good riddance countertop tomato stains) and an included steamer basket. Our not-so-easily-impressed Food Editor Katherine Gillen gave it a rave review, so we’re mulling over which of the six gorg colors to order now for this sold-out pan’s mid-February delivery date.
4. NuFace Trinity Facial Toning Device
Best for Beauty Addicts
Amount Sold: More than 500
In the seems-crazy, but wait-til-you-try-it category, we have a winner: NuFace. Well known among beauty buffs, but still an under-the-radar self-care tool, this hand-held device sends little zaps of electrical microcurrents under your skin to activate your muscles, which then lift, perking up the tissue and skin on top of them. Long story short, this is a totally pain-free, at-home way to recreate the sculpted appearance of a face lift, a little bit at a time. Just a session or two a week and you and your friends will see the difference. Not only that, but the gentle strokes of moving this across your face become really soothing after you get the hang of it.
5. Billie Subscription Box
Best for the Absent-Minded
Amount Sold: 257
We’re all guilty of reaching for a fresh razor before realizing we’ve run out, so we try to make do with the dull one and then get nicked and…just, no. Smooth out this beauty speed bump once and for all with a Billie subscription. The millennial-beloved company supplies quality but affordable blades and offers the option of adding products like shaving cream or body lotion, all delivered directly to your door on a schedule that works for your grooming needs.
6. ColorCoral Universal Dust Cleaner
Best for Pet Owners
Amount Sold: More than 5,000
This is the funny little household helper that will make you wonder how you ever lived without it. It’s basically a yellow-hued gel that you tap onto your pet-hair-covered clothes, to make them hair-free faster than even the stickiest lint roller. It’s also great for smooshing into the air vents on your car to remove all that stuck gunk and ideal for pushing into your keyboard to lift up crumbs. Amazon reviewers rave about how it’s unscented and doesn’t leave a sticky film behind.
7. Omsom Southeast Asian Sampler
Best for Foodies
Amount Sold: 600
This small company is the brain trust of two sisters who are daughters of Vietnamese refugees and want to share their delicious culinary heritage, all simplified for the busy weeknight cook. Omsom’s meal kits are easy, requiring no foraging for unfamiliar ingredients—you simply supply the protein and then make one of the meals, either Vietnamese lemongrass barbecue, Filipino Sisig (mmm, umani pork hash) or Thai larb (a sweet-and-salty meat salad). The sampler sold out within three days of launching, but it’s re-stocked and ready to make your winter dinners a little more exciting.
8. Core 10 Cross Waist Legging
Best for Leggings Lovers
Amount Sold: 611
These leggings are dupes of the Aerie legging that went viral on TikTok in late November and promptly sold out. We can see why shoppers are so into this $26 find—the cross-waist design is a stylish-but-still-comfy upgrade to the leggings that are already on heavy rotation in everyone’s 2020 wardrobe and they’re ultra-flattering. Not to mention, they’re available up to a size 3X.
9. The Rich Cream Augustinus Bader
Best for an Annual Luxury Splurge
Amount Sold: More Than 200
Big science meets your face with this cult-favorite cream that counts Victoria Beckham and Priyanka Chopra among its faithful fan base. Developed by professor and stem cell researcher Augustinus Bader, each bottle’s combination of natural amino acids, high-grade vitamins and synthesized molecules are formulated to activate the body’s natural regeneration process. So, it’s not only immediately soothing to your winter-dried skin but the Rich Cream works at stimulating your body’s own healing properties. After a few weeks you’ll notice your fine lines have faded, a glow has emerged and your skin feels softer than ever.
Buy It ($265)
10. Natori Feathers Underwire Contour Bra
Best for Anyone with Boobs
Amount Sold: 720
Our reviewer loved how this t-shirt bra “smooths over your lumps and bumps” but is still comfortable and supportive, thanks to the stretchy lace wings that hug the sides of your body. This Natori style has been around for a decade, and it’s a fan favorite that sells out of new stock quickly, so it’s worth snapping up ASAP because it’s hard to find a bra that has just enough lace to be pretty, but not so much that it’s too frou-frou.
11. Charter Club Cashmere Scarf
Best for Always-Cold People
Amount Sold: 540
Buyers rave about the chic oversized look and super-soft feel of this cashmere scarf. "Generously sized and luxurious, this scarf is beautiful. I got it on sale but it really looks like it's much more expensive," one fan says. It’s available in black, grey, pink and red—and with its current super-sale price, we’re thinking that pairing two at once is the fashion-forward play here.
12. SWEDEdishcloths Cleaning Cloths
Best for the Eco-Conscious
Amount Sold: 783
In the spirit of global fellowship, one of our editors let us in on a kitchen secret of her Swedish homeland: super-absorbent, reusable dish towels. Made from 100 percent all-natural wood pulp and renewable cotton fibers, you can clean up messes and wash these babies (in the dishwasher or washing machine, your choice) up to 200 times, then toss them onto your compost heap. Each cloth slurps up to 20 times its weight in liquid, so, yeah, that’ll save you a lot of paper towels.