Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

SPRING TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

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Editors

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Chelsea
Candelario
Beauty and Cultures Editor

Denny Keeler/Getty Images

beauty / Dara Katz

TikTok Is Begging Millennials to Stop Doing This When Applying Their Makeup

Remember the smile trick?

The Latest

Beauty

Editors' Picks

Bye Bye Bixie: The Curtain Bob Is Taking Over

7 Ways for Petites to Look Taller in Pictures, According to a 5'1" Editor and a Professional Photographer

Tubular! The Mall Bangs Are Back and Gen X Is Here for It (Or Not)

I Tried TikTok’s Red Lipstick Theory and It Brought Me Closer to My Culture

Is MFK’s Baccarat Rouge 540 Really Worth the Splurge? The Extrait de Parfum, Reviewed

TikTok Is Fixated on the ‘Accutane Nose,’ So I Asked a Dermatologist If It’s Real or Not

7 Makeup Tips for Women in Their 50s, According to Makeup Artists and a Lazy 50+ Beauty Editor

SPRING TRENDS

58 Black-Owned Haircare Brands to Shop Before Your Next Wash Day

Cherry Cola, Vinyl Espresso & 14 More Trendy Spring Hair Colors to Usher in the New Season

8 Nail Trends That Are Sure to Blossom This Spring

Texan Hair, Old Money Bob and 9 Other Spring Hair Trends That Are Going to be Everywhere

Mark My Words: This ’90s Hairstyle Is Going to Rule 2025

ATTN ’90s Girlies: The C-Cut Hairstyle Is 2025’s Answer to The Rachel

Most Popular

The 30 Best Haircuts for Gray Hair

Should We Be Using Batana Oil for Hair Growth?

10 Foolproof Solo Poses for Pictures, So You Always Get a Great Shot

The 11 Best Red Light Therapy Masks in 2025, Tested & Vetted by Editors

The 11 Best Body Washes for Sensitive Skin, Vetted by Editors

Editors

ChelseaCandelario

Beauty and Cultures Editor

TikTok Is Begging Millennials to Stop Doing *This* When Applying Their Makeup

The Latest

ATTN Luxury Beauty Lovers: The Price on This Givenchy Irresistible Set Is (Almost) Too Good to Be True

The Secret to “Staying Power”? Our New Show with Kate Mackz and Maybelline Taps Female Athletes to Find Out

Anna Wintour Calling: The Prada Bob Is Spring’s Hottest Haircut

Sephora Spring Savings Event 2025: 30 Editor-Approved Beauty Buys to Score for Up to 20% Off

The $25 Blush Behind Aimee Lou Wood's Finale Look on ‘The White Lotus’

The 62 Best Sales to Shop This Weekend, From J.Crew to Best Buy

The 25 Best Spas in NYC, from Affordable to Luxe

4 PureWow Editors Try Cult French-Girl Makeup Brand Violette_FR

Michelle Monaghan Reveals the Viral Lip-Plumping Balm She Wears on 'The White Lotus'

Get a Head Start on Your Summer Glow with This Deal on Isle of Paradise's Self-Tanning Butter

I Tried Snif's New Pancake-Inspired Scents, & It's a Perfect Collision of 2 Major Trends

Nativa Spa Just Launched an Acerola Cherry Bodycare Collection—and It Smells "Delicious"

32 Easter Nail Designs That Will Have All the Peeps Talking

Augustinus Bader Just Dropped a Mineral Sunscreen—and It Does *Way* More Than Just Block the Sun

The Amazon Big Spring Sale Ends Tonight—Score The 59 Best Last-Minute Deals Before It's Too Late

This TikTok Favorite American Beauty Brand Is on the Rise in Europe

A Lip Product Hoarder’s Honest Review of the Rhode Peptide Lip Tint

Meghan Markle’s Soap Nails Deserve a Spot on Your Spring Mood Board

3 Editors Test the Rhode Peptide Lip Shape—and Here’s Our Honest Review

Pamela Anderson Stuns in No-Makeup Look in NYC (And Her Body Language Is *So* Telling)

Chelsea
Candelario

TikTok Is Begging Millennials to Stop Doing This When Applying Their Makeup

Augustinus Bader Just Dropped a Mineral Sunscreen—and It Does Way More Than Just Block the Sun

Pamela Anderson Stuns in No-Makeup Look in NYC (And Her Body Language Is So Telling)