Beauty
Discover trending haircuts & color ideas, makeup & skincare recommendations, nail designs and more
Most Recent
I Predict *This* Will Be the Color for 2025—and It's 100% Taylor Swift Coded
What Is Irish Hair (& Why Is It All Over TikTok Right Now)?
The 10 Best Beauty Subscription Boxes, Tested and Reviewed by PureWow Editors
PSA: Revolve Just Dropped a Surprise 1-Day Sale, and These 10 Winter Steals Are Calling Your Name
I'm Making Space for the Butterfly Haircut in 2025. Here's Why It's *Still* the Hottest Hair Trend
I Found a Rare Deal on the Shark FlexStyle Styling System, Just in Time to Give You the Best Holiday Hair Days
Most Popular
The 9 Best Haircuts For Thin Hair To Look Thicker & Fuller
The 11 Best Body Washes for Sensitive Skin, Vetted by Editors
3 Editors Try The Ordinary Hair Serum. Here Are Their Honest Takes
Should I Be Concerned About Cortisol Face? A Physician and a Dermatologist Weigh in on the Latest TikTok Trend
I Tried All of the Phlur Fragrances and Here’s How I Would Rank Them
The 36 Best Haircuts for Round Faces
Editors
Chelsea Candelario
Beauty and Cultures Editor
- Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
- Over 5 years of experience as a Beauty Editor
- Studied journalism with a minor in creative writing at SUNY New Paltz
Editor's Picks
TikTok Is Telling Me I Have a Double Lip Line. Here’s What I Found Out, According to Makeup Artists
The Bixie Cut Is Trending This Fall—Here’s Everything You Need to Know, According to Hairstylists
I Got the Best Haircut of My Life in Korea. Here’s the One Thing We Can Learn from Korean Stylists
I Tried the K18 Hair Treatment Simone Biles Swears By & My Blowout Is Still Going Strong 7 Days Later
My Honest Review of Merit Beauty, the Brand Dedicated to Perfecting the No-Makeup Makeup Routine
Does Botox Help Acne? Here’s What Happened When I Tried It
Trending
I Tried the Viral TikTok Utah Curls and I Kind Of Love Them
5 Haircut Trends Everyone in New York Is Trying Right Now
Au Revoir, Claw Clip. The French Hair Pin Is the Trendiest Accessory in Town
20 French Ombré Nails That Take the Classic Manicure to the Next Level
8 Easy Tips for How to Pose for Pictures
Is Taylor Swift’s Red Lip Era Over? This Is the $26 Lipstick She’s Now Been Wearing on Repeat
More Stories You’ll Love
Rihanna Revealed the Two Products She Uses to Get the Perfect Red Lip
Get Your Card Ready: I Found a Tarte Shape Tape Concealer Sale and Trust Me, You Don't Want to Miss It
48 Holiday Hairstyles to Rock All Season Long, from Voluminous Curls to Party Ponytails
Taylor Swift Channels Her Sporty Side with New Hairstyle at Chiefs Game
Our Beauty Editors Have Tried a Million Lip Products—Here’s One That’s Topping Their List of Favorites
The 65 Best Leftover Cyber Monday Deals to Score ASAP, According to a Sales and Deals Editor Who Literally Shops for a Living
22 Meghan Markle–Inspired Gifts for the Royally Obsessed
30 Holiday Nails That Will Have You in a Festive Mood in No Time
PureWow Editors Have Tested Hundreds of Products This Year, and These Are 30 Worth Buying
Deep Discount Alert: The 9 Best-Sellers to Buy During the Ulta Cyber Monday Sale, from Tula to Dyson
Is This Blemish Eraser the Sleeper Hit of Cyber Monday? Here's Why I Think You Should Add It to Your Cart
Simone Biles Debuts New Look on Instagram: ‘I Cut My Hair’
Ahem, This Sunday Riley Sale Is Offering a Great Cyber Monday Deal On the Good Genes Treatment That PureWow Editors Swear By
ATTN: The Bath & Body Works Cyber Monday Sale Is Even Better Than Its Semi-Annual Sale
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