14 Products This Beauty Editor Can’t Wait to Shop This Season

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Author image: about face matte fluid eye paint review chelsea candelario

By Chelsea Candelario

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Published Jul 22, 2025

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beauty editor shopping list a photo of gisou hair mask, shark beauty face mask and merit the uniform sunscreen

PureWow/Merit/Gisou/Shark

Although I’m a stickler for finishing my products to the very end (I’m talking about scraping the last of my moisturizer from the jar), there’s something about browsing through new beauty items that makes my heart happy. In the last couple of months, I’ve been tracking new launches and returning to some classics—and lucky for you I’m willing to share. Whether you’re searching for a red light therapy mask or looking to add to your fragrance collection, here are the top 14 items I’m buying right now.

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Skincare

Shark

1. Shark CryoGlow Face Mask

Shark

I’ve spent years getting red light therapy treatments from professional facials, but I’m loving this new era of being able to do one right in the comfort of my home. I’ve tried plenty of tools, but nothing compares to the Shark CryoGlow. It’s been a part of my skincare routine for a couple of weeks and I can’t recommend it enough. The face mask has three treatments: ‘Skin Clearing’ to reduce acne and prevent breakouts in four weeks, ‘Skin Results’ to improve the appearance of fine lines and wrinkles in eight weeks and ‘Skin Sustain’ to brighten skin. There’s also an optional under-eye cooling to soothe and tighten the under-eye. It only takes eight minutes per day and I’m already seeing results.

Fast Facts

# of Treatments: 4
Includes: clip-on chill pads, remote, USB-C charging cable, storage bag

$350 At Shark

$350 at dermstore

beauty editor shopping list hanyul sleeping mask

Sephora

2. Hanyul Yuja Vitamin Sleeping Mask

Hanyul

You’re lying if you don’t have at least one Korean skincare brand in your routine. One that’s top of mind? Hanyul. Formulated with Korean yuja, vitamin C and niacinamide, this sleeping mask promises to visibly brighten and even out your skin tone. It also has five types of hyaluronic acid, panthenol and vitamin E to nourish your skin. The jelly texture is lightweight and gentle on my sensitive (and combo) skin, while being fast-absorbing so I don’t have to worry about getting a gunk of product on my silk pillowcase. I sadly finished my last glass jar (which is recyclable, FYI), so I’m ready to stock up again.

Fast Facts

Key Ingredients: Korean yuja, vitamin C, niacinamide
Formulation: gel
Best for: dullness

$30 At sephora

$30 At amazon

beauty editor shopping list skinceuticals eye cream

Dermstore

3. SkinCeuticals A.G.E. Advanced Eye Cream

SkinCeuticals

As I get older, I’m starting to notice dark circles under my eyes (or maybe it’s a lack of sleep from doomscrolling), so I’m on the hunt for an eye cream to tackle this issue. After reading Editorial Assistant Courtney Mason’s rave review, I thought I would give this SkinCeutical eye cream a chance to work its magic. It has a combination of fruity acids and peptides to target crow’s feet, puffiness and dark circles. The brand claims you can see a difference in about eight weeks, so here’s hoping.

Fast Facts

Key Ingredients: concentrated proxylane, matrixyl 3000, glycyrrhetinic acid, caffeine
Formulation: cream
Best for: puffiness, dark circles, crow's feet

$125 At dermstore

$125 At skinceuticals

beauty editor shopping list sunday riley acne treatment serum

Sephora

4. Sunday Riley Peacekeeper Acne Treatment Serum

Sunday Riley

PureWow readers love Sunday Riley’s vitamin C serum and lactic acid treatment, but I’m eyeing their latest launch that’s specifically designed for acne-prone skin. Infused with two percent salicylic acid and eight percent azelaic acid, this treatment serum aims to clear blemishes and prevent future breakouts. The formula also features magnolia bark extract to reduce redness and soothe irritated skin. As someone who deals with occasional breakouts, I’m interested in adding this one to my routine, especially when shoppers are already praising it for producing results after a couple of weeks.

Fast Facts

Key Ingredients: salicylic acid, azelaic acid, magnolia bark extract
Formulation: serum
Best for: acne-prone skin

$85 At sephora

$85 At sunday riley

Haircare

Dyson

5. Dyson Airwrap Coanda2x Multi-Styler and Dryer

Dyson

I’m fully aware that paying $700 for a hair tool is wild, but I promise you it's worth the investment. And if you’re familiar with Dyson’s Airwrap, then you’re going to be very interested in the new model. It promises twice the air pressure, which means faster drying, quicker straighter styles and better curls. It’s designed with a Hyperdymium 2 motor and a stronger Coanda airflow (I’m talking 30 percent more powerful). I’m checking out the curly/coily set, which comes with six attachments to diffuse, stretch, dry, curl *and* add volume to my locks. I’ve tried their hair tools before and this one is so much lighter and quicker—plus, the rose gold color is gorgeous.

Fast Facts

Includes: fast dryer, round volumizing brush, anti-snag loop brush, diffuser, tension comb, curling barrel, presentation case
Heat Settings: 4
Weight: 0.9 1bs

$700 at dyson

$699 at sephora

Sephora

6. Olaplex No. 10 Bond Shaper Curl Defining Gel

Olaplex

Let me tell you a secret: hair gel terrifies me. (It reminds me of my college years when my hair always had a weird crunch and continuous flakes!) But after my last curly cut appointment, my stylist encouraged me to give gels a chance again—just with a lighter formula. Olaplex Defining Gel quickly became a staple in my styling regimen. It has the brand’s signature bond building technology, which works to repair bonds for stronger, refined curls. It also contains key compounds and coconut-avocado milk to improve shine, smoothness and softness—plus, 72-hour frizz control. I combine this with a nourishing mousse and my curls look refreshed without any crunch or flakes.

Fast Facts

Key Ingredients: coconut-avocado milk
Formulation: gel
Best for: dryness, definition, frizz

$30 at sephora

$30 at ulta

Sephora

7. Gisou Honey Gloss Ceramide Therapy Hair Mask

Gisou

There’s been so much chatter around Gisou Hair Oil, so when I learned they were coming out with a hair mask, I jumped at the chance to try it out. The Mirsalehi honey and ceramides blend works to nourish, repair and strengthen strands. I’ve been using it for a few weeks now and I’ve noticed my curls have improved in the shine department. It also deeply hydrates my thirsty swirls and detangles each section easily in the shower. And it comes in the cutest honey pot bottle that looks great on my beauty counter.

Fast Facts

Key Ingredients: Mirsalehi honey, ceramides
Formulation: cream
Best for: dryness, dullness, breakage

$42 at sephora

Ulta

8. Eva NYC Satin Dream Anti-Frizz Cream

Eva NYC

I’ve been searching for a hydrating cream that will prevent frizz and flyaways, especially on days when I want to rock a sleek low bun. I’m already obsessed with Eva NYC’s hair mask, so I went through their entire line and discovered this bad boy. It has a creamy mixture of snow mushroom and poppy seed, which aims to restore moisture, reduce frizz and leave a smooth finish behind. I haven’t tried it yet, but the raving reviews are giving me a peace of mind. I’m excited to add it to my routine and feel more confident that I won’t be left crispy strands.

Fast Facts

Key Ingredients: snow mushroom, poppy seed
Formulation: cream
Best for: frizz

~~$16~~; $11 AT ULTA

~~$16~~; $11 at amazon

Skincare

Merit

9. Merit The Uniform Tinted Mineral Sunscreen

Merit

I’ve already blabbered on about this mineral sunscreen and I will continue to suggest it to the masses because it’s just so amazing for combo skin. The formula is lightweight, comfortable and buildable. I never have to worry about looking (or feeling) super greasy at the end of the day. I can also expect zero white cast every time I apply it. Seriously, it leaves such a natural finish that I’ve skipped foundation all summer long. It’s formulated with zinc oxide to protect against UVA/UVB rays, along with final natural powders and emollients for a blurred, velvety finish.

Fast Facts

SPF: 45
Key Ingredients: zinc oxide, fine natural powders, emollients
Best for: oily, combination skin

$38 at merit

$38 at sephora

Ulta

10. e.l.f. Cosmetics Glow Reviver Melting Lip Balm

e.l.f. Cosmetics

Tinted lip balms are huge right now, and I have way too many to count. But one that’s been consistent in my looks is e.l.f Cosmetics Glow Reviver Melting Lip Balm. It comes in six shades and I’ve been using “Vanilla Toffee,” “Wild Cherry” and “Java Chip” consistently. It offers a buildable color and a juicy pout, meaning I only need to reapply at least once a day. Formulated with shea butter, mango butter, cocoa butter and hyaluronic acid, it’s oh-so smooth and buttery. Hot tip: It goes fantastic with any lip liner for a more defined look.

Fast Facts

Key Ingredients: shea butter, mango butter, cocoa butter, hyaluronic acid
Shades: 6

$9 at ulta

$9 at amazon

beauty editor shopping one/size setting spray

Sephora

11. ONE/SIZE by Patrick Starr Powder Melt Glass Setting Spray

ONE/SIZE

It’s currently hot, hot, hot outside and if I do attempt wearing a full face, I want to make sure I’m hydrated and not sweating out my eye makeup. I’ve been in the market for a new setting spray and I’m looking forward to adding this one to my shopping list. It promises that ‘glass skin’ look and long-lasting hydration for up to 12 hours. It’s infused with ceramides to prevent moisture loss, ginger water flower for plumpness and lime pearl extract to brighten your complexion. It’s recommended to apply before makeup and throughout the day for a boost of hydration.

Fast Facts

Key Ingredients: ceramides, ginger flower water, lime pearl extract
Best for: dryness, dullness

$34 at sephora

$34 at kohl's

Danessa Myricks

12. Danessa Myricks Beauty Colorfix Stix

Danessa Myricks

I’ve been a huge fan of Danessa Myricks products, so I was excited to try out the Colorful Stix. It’s labelled as a multi-use pigment stick that can be used on the eyes, lips and cheeks. It comes in 16 interchangeable metallic and foil shades to create your very own shimmery look. I recently sat down with Myricks herself, and watched firsthand how only one swipe can effectively highlight any area. The first time I tried it on, I was getting so many compliments by how vibrant it looked on my skin. Formulated with over 50 percent water, it’s made to glide seamlessly and feel comfortable all day—no blending brush needed.

Fast Facts

Key Ingredients: water, pearls, saccharide isomerate
Shades: 16

$38 at sephora

Fragrance & Nails

Sephora

13. Kayali Maui in a Bottle Eau de Parfum

Kayali

It’s no secret that I hate bananas, yet the internet is telling me it’s the hottest new scent (sigh). Luckily, I found a found a scent I not only stomach, but enjoy. Kayali’s new sweet banana fragrance has key notes of coconut cream, jasmine, sandalwood and vanilla, meaning it’s subtle, but still has the vibe of vacation in a bottle.

Fast Facts

Scent Notes: sweet banana, coconut cream, jasmine
Sizes: o.33, 1.7 oz

$100 At Sephora

$100 at kohl's

Ulta

14. DIGI Beauty I’m a Star Press-On Nails

DIGI Beauty

Although I love gel-x extensions, there’s something about these whimsical press-ons that has me stepping up my nail game. DIGI Beauty has some of the coolest and most colorful press-ons right now. I wore these specific designs to a Beyoncé concert and felt like I was exuding Cowboy Carter. The application is quick and easy, providing at least a week and a half of wear. I love that it comes with 24 nail options along with nail glue to keep them from flying off.

Fast Facts

Includes: 24 nails, cuticle stick, dual-sided file, buffer, alcohol pad, nail glue

$11 At Ulta

Chelsea Candelario

Beauty Editor

Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
Six years of experience as a Beauty Editor
Studied journalism with a minor in creative writing at SUNY New Paltz

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.