The Roku Sale for Amazon’s Prime Big Deal Days Is Seriously Impressive—Here’s All You Need to Know

Upgrade your viewing experience

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The Amazon Prime Big Deal Days event is coming to a close later today, but that still gives you plenty of time to explore everything included in the Roku sale and upgrade your streaming experience—just in time for the holidays, no less. Amazon Prime members (if you’re not already a member, you can sign up here for a free 30-day trial) can score up to 30 percent off multiple Roku models depending on your streaming needs or budget.

If you’re looking to upgrade your whole viewing system, we highly recommend the Roku Streambar (usually $130, now $100), which comes with an easy-to-install Roku streaming stick, remote control and premium soundbar. Reviews say it delivers crystal clear audio and is a breeze to install, unlike complicated external speaker systems that come with a slew of wires and cords. Included in the sale is also the portable Roku Streaming Stick 4K for $37, down from $50, which promises high-quality streaming that’s fast and smooth.

And for those on a budget who don’t want to miss out on all that Roku has to offer, there’s always the Roku Express Streaming Device, which typically retails for $30, but is now just $21.

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This Roku device offers a bunch of streaming channels like Disney+, Netflix, HBO Max and Apple TV. Once plugged directly into the TV, you’ll only need one remote (included in the package) to browse through their selections or the option to use voice commands to pull up your favorite show—in 4K quality, of course.

With more than 22,500 reviews and a 4.7-star rating, this handy Roku set is the recommendation of more than just the PureWow team. “Setting up the Roku Express was straightforward,” writes one reviewer. “The package came with all the necessary cables, including the HDMI cable, and the step-by-step instructions made it easy to get started. It literally took me just under 10 minutes to complete the setup and dive into streaming my favorite shows. This ease of use is a significant advantage for those who may not be tech-savvy or are new to streaming devices.” Others hype up the picture and streaming quality, and the fact that having just one remote to access all your favorite streaming services is a major time saver.

Still deciding between an Amazon Fire Stick ($50; $23) and a Roku Stick? While they both have relatively fast start-ups to stream everything from Netflix to Prime Video, as well as voice search and control functionality, some reviewers prefer Roku because it has long-range Wi-Fi connectivity and quick navigation. Others add that it’s more user-friendly than other streaming sticks.

So there you have it—up to 30 percent savings and all the streaming platforms a gal could want, wrapped up into one user-friendly device. Now excuse us while we plan our Virgin River binge sesh for when our new Roku arrives.

Abby Hepworth


Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...
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