Ten years: That's how long Michelle Pfeiffer went without wearing perfume.
As she explained to The Hollywood Reporter, "When I became a new mother, I started to see the world through my children’s eyes. I started to question our environment, the food my family ate and the products we used. As I was searching for reliable resources to help me find safer products, I came across Skin Deep, a database founded by the EWG, the Environmental Working Group, where personal care products are rated by levels of hazard for humans, and I went down the rabbit hole. No one ever really questions fragrance, and everything is protected by trade secrets and proprietary information."
And thus began the initial stages of what would eventually become Henry Rose, the first fine fragrance that's both EWG verified and Cradle to Cradle certified at the gold level, with a material health score of platinum (meaning it's clean and made with sustainable packaging). To put it into perspective, most fragrances have thousands of undisclosed ingredients that are protected as "trade secrets" or "proprietary information"; Henry Rose narrowed the number down to just under 300 ingredients and lists every single one of them on their site.
With five scents, from "Torn," a warm floral that's reminiscent of Old Spice to "Jake's House," a crisp neroli that we'll be wearing into the summer, each fragrance is beautifully crafted and distinct. We recommend testing the discovery set for $20 (which you can put toward the purchase of a full-size bottle once you choose your favorite). Or if you want to smell just like Michelle, her favorite is Torn.