Kelly Ripa’s Farm Rio Dress on ‘Live’ Is Giving Us Total Retro Vibes

Another day, another dress from Kelly Ripa that we are adding to our shopping cart.

During our new favorite fashion segment, called #KellysFashionFinder, the 50-year-old Live with Kelly and Ryan co-host spilled the deets on her bright red ensemble. Turns out, it was a gift from Brazilian clothing and lifestyle brand, FARM Rio.

“They [FARM Rio] gave it to us,” Ripa said in the backstage video shared by Live producers on Instagram. “I love this dress—it’s very retro.” Her favorite part of the piece? The tiny accessory adorned on the waist. She continued, “I love FARM Rio because they always give you a little tassel.”

We managed to find the same exact dress online (for the second time this week). Called the Burgundy Stripes Dress, the piece features a midi-length hem, a slim fitting bodice and a relaxed, ruffle-edged skirt. And we can’t forget about the front tie with gold tassels.


Naturally, Ripa topped off her look with subtle jewelry and a pair of gold pumps.

Unlike most #KellyFashionFinder segments, this one included a little something extra. After she explained her ensemble, the video cut to a clip of the All My Children star receiving a gift from one of the show’s crew members. The present? A handmade, pink and white origami star encased in a red box.

“Oh my gosh,” Ripa said to the employee in the clip. “It’s so beautiful. Why are you so talented? I’m going to treasure this. Thank you so much.”

And we couldn’t help but notice that the tiny box matched her retro ensemble. Coincidence? We think not.

Buy it ($215)