Gwyneth Paltrow’s Goop Is Getting in the Docuseries Game with a New Netflix Show

Next up in your Netflix queue? Goop.

Gwyneth Paltrow’s lifestyle website is teaming with the ’Flix to create a brand-new docuseries.

The yet to be titled show will encapsulate Goop’s prowess in the beauty, food, health and books realm in a collection of 30-minute episodes. The show will be hosted by Paltrow and Goop chief content officer Elise Loehnen (who also hosts the Goop podcast) and will feature additional editors from the site to weigh in on their areas of expertise. Like the podcast, the team will chat with doctors, experts, researchers and public figures to shed light on issues and provide new information centered on full body wellness.

Loehnen spoke about the genesis of the show with Variety, saying, “We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that.”

And, as an Oscar winner who has appeared in more than 40 films and met her now-husband, Brad Falchuk, while guest starring on Glee, Paltrow knows a thing or two about the entertainment world.  

“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”

The show will premiere sometime this fall, although the episode count has yet to be announced.

First clothing and beauty lines, then vitamins, furniture collections and a podcast, and now Paltrow is getting her own version of Tidying Up with Marie Kondo? We’re here for it.


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.