We Just Found the Next Samsung Frame TV & We're Never Looking Back

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We must confess—we've been cheating on our beloved Samsung Frame TV, which doubles as art (thanks to its sleek frame and genius "Art" mode), with our latest obsession, the Samsung Serif TV, which took our money and our hearts tenfold. So we're coming clean about all the reasons why it's worth every penny to us and TikTokers alike, who swear it's more than just a flat screen.

Beyond its unique shape, which looks like a serifed capital-I from the side, the Serif TV doubles as a shelf, so you can place small flower pots and trinkets on top, which is especially useful for folks who live in small spaces. This is on top of having an impressive QLED 4K picture quality that displays your favorite shows and movies in bold detail and anti-reflection tech and a matte display that reduce glare.

Needless to say, it's giving the Frame a run for its money, and buyers are loving it more and more every day. "The Serif is a stunning piece of furniture..." one reviewer shares. "My favorite part is the structural design and how pretty it is sitting on my console or standing alone. The picture quality is amazing, and the sound is perfect for large open spaces. People always comment when they visit, it’s just beautiful."

The TV starts at $1,000 and goes up depending on the size (it's available in 43-, 55- and 65-inches). Regardless, it comes with a detachable easel stand that allows you to remove the legs and move it around your home (just keep in mind that the TV is almost 37 pounds, so you may need an extra hand). Also, similar to the Frame TV, it has an "Ambient" mode that never leaves the screen blank; instead, it displays cool visuals or at-a-glance news.

The eco remote (powered by the sun), split screen and clean back, covered by a panel to hide cords, are just bonuses. Still, we're most excited about the tap view feature, which lets you share music, movies and more from your phone simply by tapping your phone against the TV.

And no shade, but the Frame TV can't do that (just saying).

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Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...