ComScore

We Just Found the Next Samsung Frame TV & We're Never Looking Back

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

We must confess—we've been cheating on our beloved Samsung Frame TV, which doubles as art (thanks to its sleek frame and genius "Art" mode), with our latest obsession, the Samsung Serif TV, which took our money and our hearts tenfold. So we're coming clean about all the reasons why it's worth every penny to us and TikTokers alike, who swear it's more than just a flat screen.

Beyond its unique shape, which looks like a serifed capital-I from the side, the Serif TV doubles as a shelf, so you can place small flower pots and trinkets on top, which is especially useful for folks who live in small spaces. This is on top of having an impressive QLED 4K picture quality that displays your favorite shows and movies in bold detail and anti-reflection tech and a matte display that reduce glare.

Needless to say, it's giving the Frame a run for its money, and buyers are loving it more and more every day. "The Serif is a stunning piece of furniture..." one reviewer shares. "My favorite part is the structural design and how pretty it is sitting on my console or standing alone. The picture quality is amazing, and the sound is perfect for large open spaces. People always comment when they visit, it’s just beautiful."

The TV starts at $1,000 and goes up depending on the size (it's available in 43-, 55- and 65-inches). Regardless, it comes with a detachable easel stand that allows you to remove the legs and move it around your home (just keep in mind that the TV is almost 37 pounds, so you may need an extra hand). Also, similar to the Frame TV, it has an "Ambient" mode that never leaves the screen blank; instead, it displays cool visuals or at-a-glance news.

The eco remote (powered by the sun), split screen and clean back, covered by a panel to hide cords, are just bonuses. Still, we're most excited about the tap view feature, which lets you share music, movies and more from your phone simply by tapping your phone against the TV.

And no shade, but the Frame TV can't do that (just saying).


Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

home
/ Sydney Meister
I Just Found 10 Amazon Home Items That Look Way More Expensive Than They Are
home
/ Candace Davison
Emotional Support Crafting Is Trending, But There’s One Problem with It
home
/ Sydney Meister
Rococo Revival Is This Year’s Answer to English Farmhouse Fatigue
home
/ Natalie LaBarbera
Everything You Need for the Ultimate Home Refresh This Spring
home
/ Sydney Meister
10 Ultra-Chic Home Depot Patio Furniture Sets, Starting at $141
home
/ Candace Davison
Ruggable’s Outdoor Rugs Are Machine-Washable, But That’s the Least Interesting Thing About Them
home
/ Arricca Elin SanSone
What’s Wrong with My Houseplant? 7 Red Flags You Shouldn’t Ignore
home
/ Destinee Scott
The Amazon Big Spring Sale Ends Tonight—Score The 59 Best Last-Minute Deals Before It's Too Late
home
/ Amanda Le
The 8 Best Beige Sofas for Bringing the Quiet Luxury Look Home (Including Our Favorite Editor-Tested Picks)
home
/ Sydney Meister
Boomers Invested in “Forever Homes.” But Gen Z Is Buying Into “For Now”—Here’s Why
home
/ Sydney Meister
My Honest Review of the Dyson V15 Detect, the Viral Light-Up Vacuum (That's Almost $140 Off RN)
home
/ Destinee Scott
Walmart Super Savings Week Is Saving My Wallet—and These 7 Fashion and Home Scores Will Save Yours, Too
home
/ Sydney Meister
Using This One Word Could Boost Your Home's Value by $11,000
home
/ Alexia Dellner
This Decor Could Boost Your Home’s Value by $12,500 (No, It’s Not Modern Farmhouse)
home
/ Sydney Meister
These 44 Viral Products Are on Major Deal at the Amazon Big Spring Sale (#Need)
home
/ Candace Davison
4 Years Later, These $30 Mellanni Sheets Are Some of the Best I've Ever Owned
See More