Joanna Gaines Called It: This Old-Timey Color Is the “It” Hue of 2026

It’s soothing—and versatile

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joanna gaines color trend
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Butter yellow, tomato red, maple suede—the past few color trends have been largely food-focused, but if Joanna Gaines has any say in things, the “it” hue of 2026 is less inspired by your grocery list and more by blue-sky dreaming. A glimpse at the interior designer’s latest collection for Magnolia, her home line, features plenty of wood tones, delicate florals and one color, in particular, front and center: dusty blue.

Pastels always stage a comeback in spring, sure, but this iteration is almost cerulean. It’s a little faded or chalky-looking, giving it a more grown-up edge than, say, the cotton candy-esque color you might associate with a baby’s nursery. There’s a sense of history to it, befitting of the heritage trend, where every piece in a home tells your story and doesn’t feel fresh-out-of-the-box (even if it is).

The color tracks with what Pinterest is seeing too, as the brand named “cool blue” one of the top five colors of 2026 (alongside jade, plum, wasabi and persimmon). Searches for the specific color had climbed 85 percent year over year, and a shade very similar to the one found in Gaines’s line is up a whopping 215 percent.

Why? It’s soothing, safe and versatile, appealing to country and coastal aesthetics alike. With warm accessories, it can skew rustic; with sleek metallics and flat-front cabinets, it’s modern, almost futuristic. Most of all, it’s mellow, making it easier to live with than, say, tomato red. (And arguably easier on resell value, given Zillow’s research on the matter.)

If you’re curious about incorporating the color into your own home—or want the receipts to prove Gaines is all in on dusty blue—look no further.

Charming details really make this runner stand out. First, there’s the floral block print. Second, the scalloped edge, which is (third!) crocheted. It adds a sense of whimsy without skewing kitschy.

Your beat-up IKEA spatula set has never looked more refined, thanks to this little number. The ruffled edge adds a romantic touch, but what I appreciate most is the glossy glaze finish, making it easy to wipe down should grease or marinara splatter (and they will).

OK, not everything needs to feature a floral print or ruffled edge. This dusty blue journal is striking in its simplicity, and it’s practical too—it’s made of recycled paper with a layflat binding, so you can journal away without fighting to keep the book open.

Your desk could use an objet d’art; your eyes could use a bit more light. This flower-like lamp checks off both boxes, and the brass base elevates the whole thing. Even if it’s surrounded by a mass of papers, receipts and LOL Doll accessories.

No, you don’t need another throw pillow, but isn’t it a nice touch to update your bed without having to redo the whole thing? These stripes are giving total beach house vibes.

It’s the most literal way to feel at home with this trend—down to the embroidered “homebody” on the top. (Also, shoutout to Team Gaines for making the sweatshirt brushed fleece—it’s ridiculously cozy—and pants a rayon-spandex blend, so they have some stretch and you won’t overheat.

Not only will they look sharp on your coffee table, but the 8.5-inch length means you can light several candles (or one that’s close to the end of its burn time) with a single strike.

Subtle floral etchings make this vase worthy of display even when it’s empty. And at 5.25 inches by 8 inches, it won’t overtake your counter, either.

It could be a trinket box, a salt cellar or even a flower sprinkles jar (how very Duchess of Sussex of you). However you choose to use it, this floral canister—available in two sizes—is watertight and easy to clean (just a gentle scrub with soap and a sponge). The question isn’t how you’ll use it, but how many you might need sprinkled throughout your home.


candace davison bio

VP of editorial content

  • Oversees home, food and commerce articles
  • Author of two cookbooks and has contributed recipes to three others
  • Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business