ComScore

10 Holiday Decor Trends That’ll Be Everywhere This Year

‘Tis the season of ‘Grandpa Chic’ and ‘Candycore’

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Holiday TrendsUNIV
Image by Paula Boudes

The 2023 holiday season more or less falls into two themes: vintage/traditional or bold and glam. There is no in-between (though we’d be delighted to find someone who can carefully bridge these very Paris Hilton and Home Alone-esque aesthetics). Whether your tastes skew more candycore or grandpa chic, we’ve got you covered. Here are the top holiday decor trends of 2023, so you can stay ahead of the curve.

The Top 10 Holiday Trends of 2023


1. Rustic Jewel-Tones

Lulu and Georgia

ICYMI, rustic jewel tones are going to be everywhere in 2024—and it’s basically just a relaxed, cozier version of colors from the ‘20s art deco movement. Think: chocolate brown instead of ochre, aubergine and burgundy instead of amethyst and, of course, lots of emerald and gold accents. Not only are these hues popping up in ornaments, garland and wreaths but we’re also seeing seasonal throws and candles with the same, rustic colors. 

After this year’s obsession with Tomato Girl, Grocery Girl and Gingerbread Girl, it was only a matter of time before produce would make its way into holiday decor. More specifically, dehydrated orange slices are being used as ornaments, strung on twine as garland or tied onto presents (a trend that has amassed more than 3.5 million views on TikTok alone). It fits the whole rustic-meets-vintage craze and it’s super easy to DIY (we promise). Beyond that, there’s also a slew of fruit- and veggie-inspired ornaments that nail the same vibe (and you can re-use them year after year). 

3. Tree Bows

Etsy

Another trend we’re seeing on TikTok? Christmas tree bows. While bows of the past could lean towards being more traditional or borderline tacky (plaid, bright red velvet, huge glittery ones), these bows are thinner and come in more muted tones and textures. In the tree above, for instance, the bows are a mix of white, mauve and emerald hues—and they’re used as the only accessory on the tree (apologies to Grandma’s ornaments). 

When it comes to decorating the table, ditch the florals and replace them with a wooden, winter wonderland village instead. They add a whimsical touch to the room, and thanks to luxe retailers like Arhaus and contemporary ones like West Elm, this year’s versions are made from real wood (so you can still get an organic modern vibe that fits with the rest of your decor). It’s another item TikTokers have been searching for this season, with the term ‘wooden village advent calendar’ already amassing 6.6 billion views. 

Sticking with the theme of luxury holiday décor, the latest sculptural menorahs are definitely worth the investment. This seems to be one of the most popular pieces in the high-end design world—and we’re talking everything from a stoneware elephant menorah by Jonathan Adler to a marble, resin and brass one by Hannah Polskin.  The best part? Many designs double as art; so much so, you’ll want to keep them on display long after the Festival of Lights has ended.

Certain holiday movies like The Grinch have become as much a part of your family traditions as leaving out milk and cookies for Santa or arguing through your meticulously planned Christmas card photo shoot. All of the major films seem to have licensing collabs these days, but we have to hand it to Lenox for making references to ‘Grinchmas’ seem—dare we say it?—downright chic.

After seeing this video blow up on TikTok, we knew espresso martini trees were going to be the next big thing. Not only can you accent the stand with different embellishments like garland, tinsel or orange slices, but it’s also a great way to free up some bar space during this year’s holiday party. (And if you need a good recipe, we gotcha covered). 

Yes, we already shared this in our holiday trends roundup, but this year’s fixation on pink holiday napkins, pastel-colored ornaments and cotton candy cakes are worth a second shoutout. Etsy’s holiday trend report is calling the look ‘Candycore,’ which is “inspired by a sugary fantasy world filled with lollipops, candy canes and gumdrops.” To that end, people are particularly excited to incorporate cotton candy cakes into their tktk, which have more than doubled in searches on Etsy. 

Mercury glass is replacing the disco ball craze from last year, at least if you’re trying to bring more glam to this holiday season (without sacrificing sophistication, of course). From Pottery Barn to West Elm, mercury glass ornaments are popping up everywhere, though many people are also rooting through their grandparent’s (or great-grandparents’) holiday boxes to create their own vintage-meets-glam finish on their trees. 

According to the pros at décor company Riverbend Home, smaller Christmas trees are also on the rise. Picture 2- to 4-foot-tall trees that can fit in empty corners or atop tables, creating a taste of the holidays without totally taking over a room. However, if you prefer a bit more drama, you may want to lean into more of an enchanted forest vibe—replacing one large tree with three smaller ones of varying sizes. Either way, this trend is definitely a space-saving and cost-cutting move that we can get on board with. 

Gingerbread Girl is Replacing Tomato Girl This Winter


Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.


profile pic WP

Assistant Editor

Sydney Meister is PureWow's Assistant Editor, covering everything from dating trends and relationship advice (here's looking at you, 'soonicorns') to interior design, beauty...

candace davison bio

VP of editorial, recipe developer, kitsch-lover

Candace Davison oversees PureWow's food and home content, as well as its franchises, like the PureWow100 review series and the Happy Kid Awards. She’s covered all things lifestyle...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.