If you’ve been on the internet in the last few months, you’ve probably heard of Tomato girl summer. The TikTok trend skyrocketed for its “aspirational Italian leisure chic” vibe, with red—the hue of tomatoes—was the core color of the look. And at one point or another, you’ve probably asked yourself, why such an oddly specific trend? The answer, in short, is that it captures the essence of someone who “appreciates slower, finer moments,” per Rachel Bowie, senior director of special projects. “She can be found lingering over an afternoon espresso, strolling along the beach or ‘sauntering to the farmers’ market for flowers.’ (Also, tomatoes).”
That said, TikTok trends have a habit of snowballing with the seasons. As we head into fall, farmers markets are being replaced with pumpkin patches; strolls on the beach with apple picking—even the espresso we’re drinking best have a hint of cinnamon in it. Hence, why it would make sense to take the obsession with tomatoes and open it up to the whole produce department. Welcome to grocery girl fall.