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Grocery Girl Fall Is Trending on TikTok

Here’s how to style it

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Dasha Burobina For PureWow

If you’ve been on the internet in the last few months, you’ve probably heard of Tomato girl summer. The TikTok trend skyrocketed for its “aspirational Italian leisure chic” vibe, with red—the hue of tomatoes—was the core color of the look. And at one point or another, you’ve probably asked yourself, why such an oddly specific trend? The answer, in short, is that it captures the essence of someone who “appreciates slower, finer moments,” per Rachel Bowie, senior director of special projects. “She can be found lingering over an afternoon espresso, strolling along the beach or ‘sauntering to the farmers’ market for flowers.’ (Also, tomatoes).”

That said, TikTok trends have a habit of snowballing with the seasons. As we head into fall, farmers markets are being replaced with pumpkin patches; strolls on the beach with apple picking—even the espresso we’re drinking best have a hint of cinnamon in it. Hence, why it would make sense to take the obsession with tomatoes and open it up to the whole produce department. Welcome to grocery girl fall. 

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Grocery girl fall really just translates to one thing: food-inspired decorations (a search term that’s accumulated 679.5 million views on TikTok). Yet, while food-shaped decor has been around forever, the whole idea behind grocery girl is that it’s sprinkled with an undertone of quiet luxury. Not only have celebs like Emma Chamberlain endorsed the look (peep her corn-shaped tables), but luxury home brands like La Double J, Staub and Bordallo Pinheiro have adopted the trend into their fall collections.

Think: everything from cherry trinket trays to tomato-shaped cocottes. It’s produce elevated by delicate embellishments and high-end materials (like cast iron or stoneware ceramic). And unlike their corny (pun intended), faux lemon counterparts or flimsy banana prop predecessors, these iterations carry an heirloom feel that you’d find at an Upper East Side estate sale.

To that end, the look can skew maximalist, classic or European; it’s all in how you style it. For the traditional American heritage vibe (think: old money and Ralph Lauren), you’ll want to focus on classic produce items, like corn, gourds and of course, tomatoes. You can leave them on the kitchen table for everyday decor, then break them out when you’re entertaining for a festive touch at this year’s Thanksgiving. 

If you’re buying into the never-ending French girl craze, however, you can try going with a croissant- or baguette-inspired take on lighting. And of course, you can never go wrong with bringing the trend into your artwork—especially if a grocery-shaped item feels like overkill. A still-life painting that showcases fruits and veggies is a great way to add a hint of surrealism to your space without making it feel kitschy. 

And for maximalists? Don’t be afraid to go all-out with crazy prints and bold color schemes. This can span from a Chamberlain-esque piece of corn furniture, a tomato table lamp or cherry-patterned window curtains. (And if you’re less in the market for quiet luxury and feeling more like loud garbage this fall, you’ll definitely want to peep Friends NYC’s latest collection). 

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Assistant Editor

Sydney Meister is PureWow's Assistant Editor, covering everything from dating trends and relationship advice (here's looking at you, 'soonicorns') to interior design, beauty...

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