Buckle up, Halloween fiends (and anyone who loves a good excuse to throw a party): This year’s spooky season will be longer than ever. Stores are already rolling out their All Hallows Eve decor—and in some cases, it’s already selling out (fingers crossed for a Skelly restock!). Combine that with the September 30th release of the much-anticipated Hocus Pocus 2, and we’re pretty much guaranteed to start seeing people’s yards debut macabre makeovers even earlier than before.
But don’t just take our word for it: “Before, it’d be mid-October” when people started hauling out the decorations, says Lance Allen, senior decorative holiday merchant at Home Depot. “Now, people are pushing to beginning of October and into September. You can’t start too early.”
With that in mind, we culled Google, Pinterest and Everbee (an Etsy analyzer) data, as well as consulted reps at several major stores, to uncover what’s going to be huge this year.