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8 Halloween Trends That Will Dominate 2024—And 2 That Are Dead to Me

Is Your Vibe More ‘Beetlejuice’ or Hallo-hippie?

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halloween decorating trends, from quirky candlesticks to textured pumpkin pillows
anthropologie/pottery barn/west elm

If “Summerween” revealed anything, it’s that spooky season can’t come soon enough. Home improvement stores started rolling out their larger-than-life outdoor decorations in July, and even Starbucks released the PSL earlier than ever. Maybe we shouldn’t call it a holiday or even a season; for some, it’s a state of being—38 percent of people buy Halloween decor they can use year-round, according to a Michaels survey.

Personally, after spending part of my career dreaming up Hocus Pocus-inspired s’mores pops and turning pies into Jack Skellington’s likeness, I get the appeal. And I’m always on the lookout for new ways people are dialing up the whimsy (or macabre) factor each year. So is PureWow’s associate home editor, Sydney Meister. So, after scouring the trends, speaking to experts and examining Google search data, here are the top Halloween decorating trends we’re predicting for 2024…and two we’d like to banish to the Upside Down for eternity.

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In: All-Seeing Eye Motifs

Honestly, when it comes to Halloween decor, is there a creepier vibe than feeling like you’re being watched? Wink at the notion with these riffs, which—for my 38 percent of you uber-Halloween fans out there—totally could be displayed all year.

In: Hippie Halloween

michaels

The checkerboard patterns, bubbly fonts and sunset tones that started popping up in decor have made their way to the seasonal aisles, with everyone from Michaels to Target debuting decor in dusty pinks, oranges and Creamsicle tones. There’s a ‘70s vibe to it all the aesthetic, which tends to be cheery and whimsical over the typical dark and brooding take on Halloween. (Picture smiley ghosts, velvet or mirror ball pumpkins and pastel cauldrons.)

It's something TJ Maxx and Marshalls has also noticed, with a rising interest in pink Halloween decor across the board, says Sarah Ajamian, AVP Marketing at Marshalls.

Taper candles really set a dramatic tone to a Halloween dinner party, and if you want to turn them into the centerpiece of your tablescape, look no further than these eye-catching holsters. From gleaming gold-colored snakes to skeletal bronze spiders, they’re grotesque without skewing gross-out.

In: Terracotta Pumpkins

pottery barn

If your style leans less cutesy and more boho, look to these rustic terracotta pumpkins. They immediately caught Meister’s eye for their cheery-yet-not-cheesy take on Halloween decor. As charming as they are in a cluster, one could be enough to brighten your doorway or mantle. Or, opt for a set of Stoneware Fire Pumpkins for a more festive touch to your fall s’mores-making around the fire pit.

In: Beetlejuice Vibes

Spirit Halloween

Winona Ryder isn’t the only one who’s waited years for the sequel to 1988’s Beetlejuice. With the movie finally hitting theaters this September, expect to see plenty of black and white stripes, sandworms and other nods to the franchise. To summon the spirit of the series in your own home, might I interest you in a Beetlejuice LED sign, Handbook for the Recently Deceased trinket box or striped plates?

Remember a few years back, when we all taped black paper bats or sparrows across our mirrors, front doors and mantels? Well, rather than buying a new set—or cutting them out until your hands cramp—year after year, stores like Terrain are rolling out a longer-lasting (and higher impact) twist, selling ones made out of iron. Terrain’s iron bats were so popular they’ve already sold out, but you can still snag a set of moths or spiders.

If Skelly, the 12-foot-tall skeleton was the breakout star of 2022’s Halloween decorating trends, Gus the Ghost dominated Halloween 2023. The Pottery Barn stuffy-masquerading-as-a-throw-pillow sold out last year and inspired dozens of DIYs, and this season, the brand is bringing the pillow back—with company. You can now snag Doug the Dog Ghost pillow, Theo the Teddy Trick-or-Treating Pillow, Sammy the Spider Pillow and a bat-bowed Ms. Gus the Ghost, just to name a few.

icon halloween glasses
anthropologie

In: Festive Glassware

anthropologie

Step away from the Solo cups. Elevated takes on Halloween are on the rise, Ajamian says, down to themed glassware. The look is playful, but not too kiddie, like wine glasses with ghosts on the stems, or Anthropologie’s sought-after Icon juice glasses speckled with pumpkins.

zombie halloween decorations
Joel Villanueva/Getty Images

Out: Overly Gruesome Outdoor Decor

At the risk of sounding like your HOA president, do you really need graphic, disemboweled remains scattered across your lawn? If you’re going to the lengths to create a haunted house, sure, throw it in there with a gory-stuff-ahead warning, but for your neighbors—and their five-year-old—who have to walk past it every day, don’t put it front and center.

deflated inflatable halloween decorations
Getty Images

Out: Supersized Inflatables

They’re easy to store year-round, sure, but during the daytime hours, inflatables look like a bunch of jumbled parachutes littering your lawn.

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candace davison bio

VP of editorial content

  • Oversees home, food and commerce articles
  • Author of two cookbooks and has contributed recipes to three others
  • Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business

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Associate Editor

  • Writes across all lifestyle verticals, including relationships and sex, home, finance, fashion and beauty
  • More than five years of experience in editorial, including podcast production and on-camera coverage
  • Holds a dual degree in communications and media law and policy from Indiana University, Bloomington

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