After covering Taco Bell for more than a decade, I thought I'd seen it all—influencers with puppet doppelgängers reviewing Crunchwraps, a wedding inside their Las Vegas cantina—but I still wasn't prepared for the unveiling of the brand's new Luxe Value Menu.
At a recent press preview, purple velvet curtains covered the walls, matching the tablecloths covering the long tables flanking the room. Fresh flowers covered the tables, alongside gold cutlery and goblets brimming with Diablo sauce packets. Taco Bell was going all out to highlight the five fancy-ish new additions to its revamped Luxe Value Menu.
Launching Jan. 22 nationwide, the menu will feature five returning dishes—the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, Three-Cheese Chicken Flatbread Melt and Cheesy Double Beef Burrito—as well as five newbies, which all focus on offering an "elevated" take on T-Bell classics. And everything costs $3 or less.









