Orange and yellow confetti swirled from the sky, as the Brooklyn Paramount’s theater screen displayed a cheese-encrusted taco the size of a school bus. Bells chimed. iPhone-cradling arms swooped upward like periscopes, capturing every angle of the chaos that surrounded me.
Nearby, a man in a faux-fur coat and Hulk-foot clogs fanned himself. I needed a breather too: Here we were, witnessing history—aka the unveiling of Taco Bell’s 2025 menu, along with some ideas they’re still marinating on—and we were not prepared.