The Most Wearable Trend to Come Out of Fashion This Year

A surprisingly versatile take on the button-down

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

victorian collar trend
Tuckernuck/Sézane/LilySilk

While I have a professed love of clothes and shoes (namely, Sézane and Margaux), I have a hard time executing trends. They’re so fleeting that by the time I might actually get around to ordering something, TikTok has already passed on to the next. Usually, I don’t bother—especially this year, when we entered a full-blown Rococo/Victorian aesthetic. Jonathan Anderson led the charge with his debut collections at Dior. Namely, Alba Rohrwacher’s questionable sapphire blue panier dress at the Venice Film Festival and the menswear SS26 collection which popped up on celebrities of all genders, including Greta Lee for Vogue’s November issue.

There’s also been a spate of period dramas locking in the aesthetic. Bridgerton’s season 5 is underway; Guillermo del Toro’s Frankenstein made a buzzy debut on Netflix and Emerald Fennell’s Wuthering Heights trailers have everyone in a tizzy. In short, everyone’s dressing like they came out of the 18th and 19th centuries. At first, I rolled my eyes. Much as I, too, would love to flounce around in a ball gown all day, it’s not conducive to modern life. But as I continued studying the trends, I realized there was one ultra-wearable, timeless detail even I could get on board with without feeling passé next season. Behold, the Victorian collar.

Seeing as it’s a fun way to riff on the classic white button down, I immediately took to it. I’ve clocked it in numerous variations, from Jacob Elordi’s high collar and pussycat bow and Oscar Isaac’s shirts in Frankenstein, to frilly high collars and big, loose cuts with self-tying bows from numerous retailers. A friend even wore a legit vintage number at a recent party. The Victorian collar is fun, fresh, trendy and, importantly, won’t date you in a year or five or ten. Below are a handful that’ve been sitting in my cart

I own numerous button downs from Sézane, including one Victorian-inspired number I hope (and think) they’ll bring back. While it’s sadly not in stock right now, the brand has so many others to choose from…though they’re also flying off the shelves. I like the Faria, whose front bib and long row of buttons feel like an inventive take. Cap it off with the frilly eyelet sleeves for something totally decadent and worthy of the time period. What I love about Sézane’s button downs in general is that they’re often 100 percent cotton instead of mixed materials—I always try to prioritize that when I’m shopping.

I own a couple LilySilk blouses and love the feel and quality. Per PureWow Fashion Editor Abby Hepworth, pastels are trending this winter and this lavender number is a perfect wardrobe addition. I love the turtleneck design (no scarf needed in chilly temps), plus the dramatic bow that feels distinctly gothic. Like you, too, could be forlornly wandering the English moors in a Brontë novel.

If you want to really be on the nose with this trend, here’s a shirt that really nails it. Frilly collar, cuffed sleeves and a smart row of buttons round out the look. Impressively, it’s 98 percent cotton and under $35. Other colors include black, magenta and a light beige. Style it up with a skirt and heels, or dress it down with a pair of jeans and sneakers.

Pomander Place is, in my humble opinion, Tuckernuck’s unsung in-house brand. Designs are cute and generally under $150, like the Selena blouse. I like this take on the Victorian shirt because it shortens the sleeves and has a button front that opens into a V-neck for versatile styling options.

I can’t talk about any sort of preppy style and fail to mention J.Crew. The Jules ruffled shirt has got a mini Victorian collar that nods to the trend but doesn’t feel like it’s creeping on turtleneck territory. As someone who doesn’t have a neckspan the length of Keira Knightley, lower, less voluminous collars feel more manageable. (They’re also in less danger of makeup transfers.)



mw headshot

Editor, SEO and Audience Development

  • Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
  • Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
  • Has a B.S. in journalism from Boston University