It may seem like an odd time to pick up a new pair of shoes or a cushy cashmere cardi, but it’s actually a better time than ever to shop from small businesses and boutique brands. Many of these fledgling companies are worried about going under because people aren’t getting out and shopping like they used to. Even if you don’t have any extra spending money at the moment, following your favorite local boutique on Instagram or sharing your love with a comment or IG Story post can go a long way toward supporting these small businesses. And while we’ve been hearing a ton about bigger brands’ efforts to contribute to COVID-19 relief, the little guys are doing their part too, with many of them donating a portion of sales to relief funds or pivoting production to sewing together masks, gowns and scrubs.
So go ahead and pick yourself up a new bikini for that rescheduled bachelorette party or shout your appreciation for the scented candles that are also providing meals to those in need from the rooftops Twitter. As for me, here are the 15 small businesses I’ll be helping out the best I can during this weird time.