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5 Things Everyone in London Is Wearing Right Now

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As one of our favorite stylish cities, we often look to London for their trends, whether it’s the perfect raincoat to survive the drizzly months ahead or the hottest new hair color. Which is why we used a recent trip across the pond to scope out what the city’s most stylish residents are wearing. Here’s what’s trending in London right now, and how you can get the look stateside.

30 April Outfit Ideas to Celebrate the Return of Warm Weather


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Jeremy Moeller/GETTY IMAGES

1. Pops Of Periwinkle

Springtime is the season to bring out pastels, but there’s one color that is dominating London right now: periwinkle. While we’ve been embracing all sorts of bright colors, it appears that Londoners are livening up their ensembles with this pop of purple. From eye-catching booties to technicolor clutches, this tint is also the neighbor to Pantone’s color of the year (Very Peri), so—how could you go wrong?

Shop similar styles: JW Pei Gabbi Bag ($80); Open Edit Keira Pointed Toe Pump ($60); Boss Tanolo Trouser Pants ($298)

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Kirstin Sinclair/GETTY IMAGES

2. Textured Tights

These days we’ve all got Bridgerton on the brain, and while it’s hard to adapt looks from the popular series, many folks across the pond have transformed old-timey stockings into a stylish layer for their ensembles. From floral designs to geometric patterns, textured tights are practically everywhere in London, and they are the perfect way to keep your legs a little warmer as you wait for that summer heat to set in.

Shop similar styles: SHEIN Fishnet Floral Stockings ($13); Gipsy Diamond and Spot Tights ($16); Natori Lace Cutout Tights ($32)

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Melodie Jeng/GETTY IMAGES

3. Fuzzy Headwear

Maybe your go-to is an understated baseball cap or a brightly-colored beret, but Londoners are turning fuzzy headwear into the latest must-have accessory. From furry bucket hats to colorful Cossack hats, Londoners are keeping their scalps extra protected this spring. Even if you’re not into something *quite* so showy, try wearing a beanie or a cowboy hat in an unpredictable texture.

Shop similar styles: ASOS Roll Back Bucket Hat ($20); Hat Attack Everything Beanie ($62; $38); Barbour Ambush Hat ($70)

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Paul Gonzales/GETTY IMAGES

4. Statement Scarves

From tucked-in ascots to silk squares that could double as picnic blankets, it’s hard to go anywhere in London without spotting a scarf. Whether it’s an extra chilly day or you’re merely looking to add some flair to your ensemble, Londoners know that a statement scarf can be the perfect touch. Use a strong pattern (as seen above) to diversify an outfit or simply coordinate with another piece of your ‘fit to elevate the look.

Shop similar styles: FONYVE Satin Scarf ($13; $11); J. Crew Skinny Silk Scarf ($50); Givenchy Silk Square Scarf ($405)

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Jeremy Moeller/GETTY IMAGES

5. Denim On Denim

Also known as the Canadian tuxedo, denim is the new black across the foggy city. While we’ve previously seen giant jeans trending in London, the material has migrated to other parts of the outfit. It doesn’t matter if those denim bottoms are paired with a jean jacket or a true-blue button-up, it’s fair to say that denim is here to stay this spring.

Shop similar styles: HBER High-Waisted Patchwork Jeans ($37); Bardot Chambray Shirt ($88); Madewell Trucker Jean Jacket ($138)

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Associate Editor, News and Entertainment

Joel is the Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features...