I Cover Fashion Deals for a Living and These Are the 8 Things I’m Buying for Prime Day

These sales won’t last forever

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

amazon prime day fashion editor picks 2025 CAT
Abby Hepworth for PureWow

If you, like me, suddenly find yourself wishing you could totally revamp your summer wardrobe, I have spectacular news. Right now you can score major deals on a ton of incredible dresses, bags, jeans and shoes at Amazon during the epic Prime Day event. Starting July 8 and ending on July 11, 2025, this year’s sale features more brands than ever before with some of the best Prime Day deals the PureWow team has ever seen. But while it can be incredibly fun to scroll through all the fashion must-haves (and beauty and home), it can also be a little overwhelming. Which is why I’m more than happy to share with you my streamlined list of the only eight pieces I plan to add to my shopping cart.

From easy, breezy midi dresses to a pair of jelly flats that could easily pass for The Row, and one totally splurge-worthy suede handbag that’s currently 30 percent off, these fashion must-haves are all I need to refresh my summer outfit rotation. Ever better, they can carry me through fall too, giving me even more excuse to snap them up ASAP before the deals end on July 11.

Remember, in order to fully enjoy all the Prime Day markdowns during the four-day Prime Day event, you have to be an Amazon Prime member. Before you panic, you can sign up for a free 30-day trial, and you’ll receive all the perks, like free shipping, unbelievable markdowns and more. 

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Ideal for those days when it’s too hot to think let alone put together an outfit, this strapless dress can be dressed up or down to fit just about any occasion—now with the added bonus of being 25 percent off for Prime Day. The back has two smocked panels for a more comfortable fit around your torso, and I love the pleating on the sides of the skirt to add just enough of volume. And the linen/rayon-blend fabric is every bit as breathable and lightweight as one could hope for on a scorching summer day.

No summer wardrobe is complete without a pair of Levi’s denim shorts, IMHO, so you know I’m going to snap up a pair (or three) while they’re currently more than 50 percent off. This particular silhouette is long enough to not feel quite so sexy as cut-off Daisy Dukes, but not nearly as long as Bermuda shorts either. And don’t let the word “baggy” scare you off. The fit is definitely looser but still hugs your bum and hips in all the best ways to avoid looking schlubby.

JW Pei has long ben a favorite of mine for scoring chic handbags that look (and feel) designer but without the designer price tags. Case in point, this gorgeous East West shoulder bag that could easily be mistaken for Alaïa at first glance. The zippered compartment has ample room for your phone, card case and more, and is fully lined with an additional interior zippered pocket for smaller items, like your keys or ID. It’s currently available in four gorgeous hues, though I’ve definitely got my heart set on the espresso brown.

Score 25 percent off these cult-favorite earrings from Jenny Bird while you can, as I doubt they’ll stay in stock through the end of the sale. The double-hoop design puts a fun, modern twist on the classic style, but isn’t so outre as to feel overly trendy. And like all of Jenny Bird’s gorgeous earrings, they’re lightweight and comfortable for all-day wear. Just remember to take them off before showering, swimming or breaking a sweat to maintain that golden glow.

You don’t need a designer budget to get a designer look, and these jelly flats are the proof. The sleek glove-fit and bright color options make them a dead ringer for The Row, but for a fraction of the price. And according to reviews, these flats are far more comfortable than you might think. Per one 5-star reviewer, “These are surprisingly comfortable. Walked around all day in them for a first time wear, only by the ankle bone at the end of the day was bothering me.”

I love a top that can easily work for both the office and drinks with friends, and even better if I can score it for under $25. This ribbed knit number checks so many of my boxes—it has an easy, minimalist vibe, is made of a soft-yet-sturdy fabric and comes in a wide range of color options (14, to be exact). Just know, because it’s designed for a slimmer fit, those with bigger boobs may want to consider going up one size from their usual to avoid pulling around the buttons.

Petal & Pup is another fave brand of mine, this time for adorable wardrobe staples that won’t blow my whole budget. This two-tone maxi dress has been on my radar for a few weeks now, and Prime Day has given me the perfect excuse to finally add it to my collection with 29 percent off. The rik-rac trim adds a touch of whimsy to an otherwise sleek silhouette, and the linen-blend fabric is sure to keep me feeling (and looking) cool all summer long. The straps are also adjustable for a better fit up top.

This gorgeous Coach tote was everywhere this past winter, and I expect we’ll see it make another splash again this upcoming fall. So if you’ve been thinking about splurging, now is a pretty great time to do so given that you’ll save almost $90 during Prime Day. What makes it such a hot commodity? The size is great for carrying everything you might need—your laptop, water bottle, bag lunch, wallet, sunglasses, noise cancelling headphones and more—without looking like a giant carryall. And the shape, color and fabric are utterly timeless, simple without being boring.


unnamed

Editor

  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.