14 Brands Like Sézane for Embodying French Girl Style

This beloved brand is loved for its sustainability efforts and use of low-impact materials. Aside from its trendy and timeless pieces, the brand is registered as a certified Climate Neutral company, with plans to operate as a fully circular fashion system by 2030. Our editors have given quite a few products from Reformation a try, including the popular Abby and Cynthia jeans, which one former editor described as among the most fitted jeans they had ever tried. Even better, the company is also royally approved (Princess Beatrice has been spotted in the brand), giving you even more incentive to try it out.

First launched in 2012, Alex Mill is something of a blend between Madewell and J.Crew, with an sophisticated flair that’s similar to Sézane. Homing in on well-crafted essentials such as khakis, elevated t-shirts and luxury sweaters, the company prides itself on offering timeless pieces that are unique and easy to pair with a wide variety in your closet.

Another royally approved fave, DOEN is your one-stop shop for vintage-inspired pieces that pay homage to the journey of Coastal California style. Whether it’s a temperature-friendly wool sweater that will keep you warm and toasty during the cooler months, or a versatile lightweight nap dress that can be worn to your lunch dates and picnics, DOEN has a vast catalog available to suit your individual needs and personal style.

& Other Stories is a PureWow favorite for its 1990s-style pieces and minimalist aesthetic. The sister label to H&M, bright patterns and colors are the staple of the brand, with a mixture of luxe-looking pieces that span across a lineup of clothing, shoes and accessories. While some of the pieces are an investment, the average price is between $100 and $200, which is reasonable considering the quality of their pieces and how long they last.

Quince has become renowned for its almost Amazon-caliber range of products, with a focus on offering high-quality pieces at major discounts. Our editors have personally tested several best sellers, including the popular tiered maxi dress, the Fisherman sweater and the under-$100 cashmere sweater. Their thoughts? That the quality level is shocking for the brand’s super-affordable price point. I, too, recently splurged on their under-$70 Italian leather flats and found the quality phenomenal and the break-in time minimal. I could keep going, but the bottom line is, Quince is a brand whose emails you need to subscribe to.

You’ll definitely nail French girl style with the Parisian label ba&sh, which has a price range of $20 to $2,000, depending on what you’re shopping. Founded by childhood best friends  Barbara Boccara and Sharon Krie, who have always shared a joint love of fashion, the brand needs to be your go-to for suede ballet flats, knitted sweaters and printed dresses. Though those are just a few of the many (and I do mean many) offerings you’ll find on their website. If unique and timeless pieces are what you’re going for, ba&sh is a brand that gets the job done.

Launched in 1998 and founded by Judith Milgrom, Maje is a brand that defines the essence of Parisian styling through its modern approach to classic French staples such as tweed jackets, mini leather skirts and ballet flats. Some of their offerings, however, venture into the territory of bold-couture, which gives you a lot to play around with in their virtual closet. Whether you’re going for a minimalist vibe, or want to experiment with something more edgy, Maje is the brand for you.

PureWow’s former Associate Fashion Commerce Editor, Stephanie Meraz tipped us off to this brand after interviewing Parisian influencer Melodie Bance. “Whether you're looking for a pair of perfectly cut cargo pants or a timeless blazer, The Frankie Shop has you covered,” she told Meraz, adding, “They sell various trendy brands, as well as their own designs, and everything is curated to perfection.” Granted, the price points can be a bit on the higher side, but, again, you can think of their pieces as an investment guaranteed to last you for years.

Founded in 1937, Madewell is well-recognized and respected for its vintage-inspired aesthetic, sustainable efforts and timeless designs. J. Crew’s younger sister, the brand always has boatloads of new finds available to shop, making it company that has your back regardless of the season. From posh dresses to their beloved jeans, Madewell truly has it all. Whatever you do, don’t sleep on the latter: “The lightweight denim is so comfy,” reports PureWow Senior Editor, Dana Dickey. Comfortable and stylish? No wonder it’s an editor favorite.

Speaking of the Madewell family, J.Crew is key to nailing a preppy, polished aesthetic. From chic work clothes to pieces you can wear a night out on the town, J. Crew’s styles are classic and high quality enough to last for ages. Plus, the prices are affordable, and their clothing looks *much* more expensive than the price tags they’re accompanied by.

Similar to Sézane, Christy Dawn is also committed to sustainable initiatives as they only use organic materials and deadstock fabrics. What’s more, the company also only uses recycled leather and wool, and has made it a priority over the years to invest in regenerative farming practices. This makes shopping from them especially impactful, as you know the environment isn’t being harmed in the creation of their clothing. Plus, their product assortment is a dreamy one packed with artsy, boho-chic dresses, and cozy wardrobe staples that will round out your closet beautifully.

If you’re not already familiar with Marine Layer, the San Francisco-based apparel brand if renowned for their ultra-soft fabric and sustainability efforts. In fact, the company is a Certified B Corporation, which means they’ve been vetted to confirm their commitment to reducing their carbon footprint and overall climate impact while contributing to their employees’ and community’s wellbeing. While athleisure is the core of their offering, the pieces are luxe enough to dress up for an elevated look (I.E., a crewneck sweater and pencil skirt combo).

Whether you are a longtime Rouje fan, or you just learned about them their recent collection with J. Crew, the Paris-based brand, which our editors dub the “French It Girl favorite,” Rouje was founded in 2016 by Jeanne Damas and Jérôme Basselier, and began quickly receiving praise for its eco-friendly pieces, and classic pieces that embody the elegance of Parisian fashion. From structured jackets to tailored trousers, rest assured you can find almost anything you are looking for from Rouje, which is exactly why their styles are always in demand.

Meghan Markle loves Jenni Kayne, and so do our editors, who have referred to the brand as highly valued with a reputation for chic-yet-cozy workday and weekend basics. A common favorite for many is their famous cocoon cardigan and stylish Cove dress, the latter of which former Commerce Editor, Olivia Dubyak, referred to as a “go-to summer dress you can throw on for anything from running errands to heading to dinner on a beach vacay,” in her review. While the prices may have you hesitant at first, you won’t regret any purchase you make from them once you see the quality and craftsmanship up close.