We are in the throes of summer (and 90 percent humidity), with butter yellow still reigning supreme since it’s surge in early 2025. But, while the shade is a showstopper on its own, I’m noticing fashionistas finding new ways to embellish it this season—sometimes in surprising ways.
PureWow Editorial Assistant Courtney Mason first noticed butter yellow and cherry red cropping up in late winter. A surprising combo, for sure, given, as she called it, the ketchup-and-mustard vibes. As the year went on, I noticed another pairing that I think will carry us through August: Butter yellow and blue.
This poppy duo has been dotting the runways recently, notably in the Spring/Summer26 shows, including Paradis, Amiri, Fiorucci, Kenzo, Undercover and Willy Chavarria, with street style photographer Karya Schanilec also capturing a bevy of outfits in the wild.
If you’re thinking, Great, another color trend I need to master, don’t fret. For the same reasons cherry red and butter yellow worked so well together, blue and butter yellow do, too, specifically because they’re all primary colors. I love the butter take because it softens yellow’s innate vibrancy and makes it a gentle pastel instead of something electric or Minions-like. It’s elevated—and by choosing the right tint or shade of blue, you can create plenty of visually interesting outfits. Below, ten items to get you inspired for summer’s hottest color pairing.
