Many describe the experience of shopping for a new bathing suit as uncomfortable, annoying and even miserable. But with so many brands working to develop new styles, technologies and fits to suit any and all body types, your shopping quests don’t need to be so onerous. Rather than send you off into the wild to hunt to find a bikini that actually fits, we did the bulk of the work for you, culling a list of the best swimwear brands that touch upon a multitude of requirements: budget-friendly, plus-size, ideal for long torsos, accommodating to large busts and even breast-feeding friendly. So, without further ado, here are 38 of the best swimwear brands on the internet.
The 38 Best Swimsuit Brands for Every Body Type: Long Torsos, Plus Sizes, Nursing Moms & Everything In Between
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THE BEST SWIMWEAR BRANDS FOR BIG BOOBS
As the RAQ site declares, "We make bikinis that suit the silent majority of boobs. Big boobs. Hormonal boobs. Augmented boobs. Pregnant boobs. Any boob that’s D cup or larger, we’re all over it. Literally." As for how they fit IRL? One PureWow editor said slipping into a RAQ bikini was the first time she ever felt like a bathing suit top actually fit properly, looked trendy and was flattering. With more than 40 sizes to choose from, you’re sure to find your Cinderella fit as well.
2. Asos Fuller Bust
You may already know and love ASOS for its affordable and on-trend fast fashion, with sizes that account for tall, petite, plus and maternity. But did you know it also has an entire section of its site dedicated to swimwear for those with a bigger bosom? The Fuller Bust swim collection, a PureWow favorite, boasts more than 800 bikinis and one-piece suits specifically designed with the DD-plus crew in mind. And these are not the dowdy halters or bra-adjacent styles so many brands resort to, but truly trendy, sexy, fun swimsuits that will make you eager to book a beach getaway ASAP.
Much like RAQ, Bravissimo focuses entirely on the DD-and-up crowd and sells lingerie and sports bras in addition to adorable, supportive swim. If you feel confident you know what you like, you can jump right in and start shopping by size or style. Or you can opt for a virtual fitting with an expert stylist who can advise you on the best sizes and styles for your body type and poolside needs, all without worrying about pinching, slipping, digging or accidentally popping out. As one editor told us, “I really don't have to worry about any faux pas because their tops fit so well.”
We recommend CUUP for just about every bust size because of the brand’s intense attention to size and fit, but it’s an especially great option for larger chests because it makes both bras and swimwear that go up to an H cup—a true rarity for cute swimwear. CUUP has it’s own sizing system wherein you enter your band size then your cup size to determine which fit is right for you (there’s also a handy fit quiz if you’re unsure, or you can schedule a 20-minute virtual fitting as well). The end result is a supportive and sleek bikini that won’t ride up, gape or otherwise become uncomfortable and unflattering. (Right now the brand only has two-piece options, but fingers crossed for a one-piece in the near future.)
5. Heidi Klein
This U.K.-based brand has a very devoted cult following that includes the likes of Jennifer Aniston and Kate Moss. But for those with a larger chest, it’s the brand’s signature focus on construction that never actually resembles a bra or corset (thought it may offer similar support) that keeps them coming back summer after summer. The design team doesn’t just increase the measurements or amount of fabric for larger sizes, but instead does a deep dive into exactly what needs to be done to make every style work for every bust size.
THE BEST SWIMWEAR BRANDS FOR PLUS SIZES
6. Swimsuits For All
As the name suggests, Swimsuits For All curates a selection of suits and cover-ups that cater to a wide variety of bodies. Their plus-size selection features multiple in-house brands and collaborations with the likes of Ashley Graham and Gabi Gregg of the blog GabiFresh. You can search by your needs, whether that’s tummy control, underwire, bikini separates in different sizes and more. Plus, there are a plethora of reviews to read through from the site’s cult following.
7. Adore Me
You may already be familiar with Adore Me’s affordable lingerie line, but did you know it also makes some pretty adorable swimwear? Even better, sizes go up to a 4X as well as a 46DDD. The majority of Adore Me’s plus-size selection is made up of of brightly patterned one-pieces, but there are a number of foxy bikinis to shop as well. And almost everything comes in under $50, so you don’t have to spend a fortune to feel good on the beach. Adore Me has also begun rolling out bathing suits made with eco-friendly fabrics—marked with a handy stamp online—for those who want to expand their sustainably-sourced wardrobes.
8. Kitty & Vibe
This cheerful swim line has a unique sizing system for its bottoms, taking into account not just your waist measurements but the size of your bum as well. The end result is better fitting swimsuits for both the big and small bottomed among us, with no riding up, unflattering bunching or weird diaper-esque bagginess. Add to that a mix of bright prints, many of which are reversible, and the fact that every piece rings in under $100 and you’ve got yourself a new favorite swim brand.
Torrid is basically a one-stop-shop for fabulous plus-size fashion, but the swim selection is particularly strong. There are a ton of adorable little black suits to choose from, but Torrid also loves to embrace color and pattern, with a variety of leopard spots, moody and tropical florals and even rainbow tie-dye. The designs offer more coverage than some of the others on this list, but they definitely won’t make you feel dowdy (just supported).
CoEdition is dedicated to crafting clothing exclusively for sizes 12 through 32 and carries a fantastic selection of plus-size swim brands, like Eloquii, City Chic, Lime Ricki and Raisins to fit your vibe. There’s a big mix of styles to choose from—like sexy cut-outs, sailor stripes and plenty of florals—but our favorites are the bold color-blocked bikinis and swimsuits that are like a cheerful dose of sunshine in and of themselves.
The Best Swimwear Brands for Long Torsos
Andie is yet another brand that fits within multiple categories here, but with such a limited selection of long-torso swimwear across the internet, we decided to highlight the fact that Andie is way ahead of its competitors in this category. It was just two years ago that the brand decided to test the waters by offering long-torso lengths for a handful of classic one-pieces in select colors with the hope that it could introduce more styles in the future. Well, the future is here and Andie has truly delivered on its promise. Every single one-piece is now available in long, making for 13 options in total. There are also a bunch of under-$100 options, and the most expensive suit, the Amalfi, tops out at $125.
12. Lands’ End
Lands’ End may not be the first place you think of for cute swimwear, but it actually has a number of fun prints available in classic minimalist silhouettes available in both tall and plus-size tall. There are also lots of styles that offer extra coverage, like rashguards and board shorts and skorts, ideal if you have a day of surfing, tubing or other water activities planned. And most everything comes in under $150.
J.Crew has long been a favorite for picking up classic, long-lasting suits in gorgeous hues that are actually affordable. Luckily, the brand has expanded its offerings in the past year and now has seven different styles in numerous colors and patterns made specifically for long torsos. Our favorites are still the OG classics—a ruched bandeau with a removable halter strap and a plunge-front maillot with wide shoulder straps—but for a trendier look we are loving the new sweetheart shoulder-tie suit in a romanic floral print. Swoon!
The Best Affordable Swimwear Brands
Another PureWow favorite, Aerie isn’t just for teenagers or college-age gals—it’s for anyone looking to snap up an affordable new swimsuit that’s well made, size-inclusive and does its part to help combat global warming and the fashion industry’s wasteful reputation. American Eagle’s sister brand is slowly but surely expanding it’s eco-friendly and sustainable practices, the latest of which was the launch of Real Good Swim. The 30-plus piece collection is made from recycled nylon fabric and plastic bottles. As for finding the right fit for you, there are multiple style options for each of the brand’s adorable unique prints, all of which come in under $75.
f and when you stumble across a swimwear brand that features entire bikini sets and one-pieces for under $40 a pop, you’ll likely be just as skeptical as we were upon discovering Zaful. But thanks to one brave friend who took the plunge and ordered a $16 bathing suit from the brand off of Amazon, we now have a fantastic and super budget-friendly place to snap up some new swimwear each summer. Of course, there are a few caveats—most suits come as a pair, meaning you can’t order separate sizes, there isn’t much support for larger busts, etc.—but for $20 we’ll happily live with one or two imperfections. (P.S. You can also shop the brand on Amazon for last minute getaways that require a cute new two-piece.)
This mall staple was the place to pick up swim when many of us were teenagers, but turns out Billabong is still a fantastic place to shop as an adult—especially if you’re not looking to spend a ton on a new suit (or three). Yes, you’ll still find lots of string bikinis and sexy silhouettes, but there are also high-waist and full-coverage bottoms, sportier styles and grown-up patterns, too. There are a few one-piece swimsuits over $100, but the vast majority of Billabong’s selection is less than $80.
Cupshe’s purposely mismatched sets take all the guess work out of how to pair a solid-hued bottom with a printed top, or vice versa. But if mixing and matching isn’t your vibe, there are also full sets and one-pieces to choose from. And while most styles are sold as a unit, meaning you have to choose one size for both top and bottom, the brand also sells some one-off bikini separates, so you can play matchmaker on your own and feel confident you’re ordering the right size for both your booty and your boobs. Oh, and did we mention that everything (yes, everything) is under $50?
The Best Swimwear Brands for Pregnant People
Summersalt could have fit into multiple categories on this list—under $100, eco-friendly, long torso, full coverage, plus sizes—but there are so few maternity swim lines that we felt its bump-friendly offering to be worth a shout out. There are four one-piece styles and one bikini designed to accommodate your growing belly, and all are under 100 bucks. And while most of Summersalt’s maternity styles are solid-colored, there are a handful of color-blocked pieces as well for those who prefer something a little funkier. And with a fit formula that’s based on input from more than 10,000 women (including multiple rounds of fit testing), you can bet there’s a suit in the brand’s lineup that will fit you like a glove, pregnant or not.
19. Motherhood Maternity
If a belly-baring bikini isn’t really your style, Motherhood Maternity has lots of adorable one-piece suits that will accommodate a growing bump. Of course, the brand also offers tankini styles, should you be worried about dealing with a spandex one-piece during the frequent bathroom breaks you’re now oh-so familiar with. Plus, most suits are made with UPF 50 for bonus sun protection.
Simple, classic, easy to wear—all things that describe Hatch’s collection of maternity swimwear. These solid-colored suits are on the more expensive end of the spectrum (prices range between $188 and $218), but they’re also made from super-soft fabric that offers just enough support without feeling constricting, so you can focus on more important things, like finally finishing that juicy beach read.
The Best Swimwear Brands for Nursing Moms
We were over-the-moon excited in 2019 to learn about this niche swimwear line that caters specifically to those who are breastfeeding. Moloco’s range may be small—there are four bikini bottom styles, one bikini top option and one swimsuit option—but it’s also incredibly chic and highly functional. There’s even a how-to video demonstrating exactly how to maneuver your minimalist suit to prevent showing more than you’re comfortable with.
THE BEST SWIMWEAR BRANDS FOR FULL COVERAGE
Not everyone loves the idea of a cheeky swim bottom or a cleavage-baring bikini. Of course, that shouldn’t mean relegating yourself to only boring black one-pieces. Hermoza offers a ton of brightly colored and patterned swimsuits with built-in shaping that doesn’t feel constricting but looks extremely flattering. There are even matching styles for girls, as well as coverups, so you can prep for your whole beach vacay in one shopping trip.
This Kate Middleton-approved brand is also one of the PureWow team’s favorites. In fact, one editor got so many compliments on her chic, color-blocked Boden one-piece, she wound up buying it again in another color (and currently has a third added to cart). There are a handful of two-piece styles, but Boden’s strong suit (no pun intended) is in crafting one-pieces that offer lots of support and coverage without making you look frumpy. The designers are truly masters of creating a slimming silhouette with strategic use of bold lines, ruching and contrasting colors.
If shaping and smoothing panels are what you’re after, then there’s no better brand to shop than Miraclesuit. The actual miracle is all in the fabric, Miratex, which manages to deliver three times the control as other, more restrictive, inflexible materials typically used in shaping swimwear. The brand also focuses on designs that accentuate and support curves, rather than smooshing them down or leaving them to flop about. There are gorgeous solid hues, sexy sheer panels and lots of prints to play with. There are also plus-size styles available, long torso one-pieces and some made specifically for large busts. Just be sure to double check the size charts before you order, as the suits tend to run small (some reviewers suggest the Miraclesuit size 6 is more akin to a 4 or 2).
25. La Blanca
This California-based brand has a wide range of bikinis and one-pieces (including tankinis and rashguards), some with more coverage than others, but all made with an incredible attention to detail when it comes to fit. Every suit is designed to be adjustable, so you can alter the straps, waistband or belted middle as you’d like. Plus, all La Blanca swimwear comes with molded cups, either sewn in (for styles with more support) or removable, to ensure you won’t have any unwanted nippy situations.
The Best Eco-Friendly Swimwear Brands
26. Vitamin A
Prior to launching her own swim brand, Amahlia Stevens worked on a design project with Yvon Chouinard, founder of Patagonia and a passionate environmentalist. Inspired by his commitment to sustainability, she decided to put a major emphasis on incorporating eco-friendly fabrics and practices into a new personal venture. Now, 20-plus years later, Vitamin A uses solely fabrics that meet the global Oeko-Tex standard for safe textiles, manufactures 95 percent of its products locally in Southern California, partners with charitable organizations like 1 For the Planet, Oceana and the Surfrider Foundation and uses recycled and recyclable packing materials for all its shipments. Add to that a super chic minimalist aesthetic (and an incredibly soft EcoLux fabric) and you’ve got yourself a luxury swim brand you’ll be proud to wear.
Seea originally began as company geared specifically toward surfers, but has since expanded to include a number of adorable beach and poolside styles as well as coverups and other apparel. The swimwear is made from eco-friendly fabrics like Repreve and Econyl, while the clothing items use upcycled materials and recovered deadstock, all in an attempt to reduce the brand’s carbon footprint. As for the wetsuits, Seea swapped out neoprene for Yulex, a natural rubber that works every bit as well for keeping ocean explorers and surfers warm and comfortable while they hit the waves. In terms of production, everything happens within a 70-mile radius from the brand’s HQ in San Clemente, CA.
This outdoorsy brand first came on our radar as a great place to pick up women’s hiking clothing that’s actually cute and not just menswear that’s been dyed pink. But prAna’s swimwear proves it’s really a lifestyle brand for anyone who wants to shop sustainably for cute pieces that will last. prAna’s swimwear is both trendy and practical for an active day in the water and there are options for both the gal who wants extra coverage and the gal who wants minimal tan lines. There are also multiple top and bottom options all in the same prints/colors, so you can mix and match, or even pick up multiples to swap out depending on your activity level for the day. And all of it is made using eco-friendly, sustainable materials (like Econyl) in Fair Trade Certified factories, with additional efforts made toward helping to clean and protect our oceans, to boot.
The Best Luxury Swimwear Brands
29. Left On Friday
LOF was founded on the idea that running after your kiddo on the beach or paddling on your surfboard shouldn’t mean sacrificing luxe fabrics or style. Its signature material, Smoothing Dream Fabric, is made in Italy and while it does offer some compression to smooth and support your curves, it feels like butter on the skin and won’t get that annoying itchy feeling after wearing a swimsuit (wet or dry) all day long. Tops and bottoms come in at $85 each and one-pieces are all $170, which isn’t cheap, but the luxurious materials feel like—and last as well as—even higher-priced swimwear. And because a no-slip, no-dig feel is so important, the brand has a comprehensive fit guide on its site with recommendations on which styles are best for bigger boobs, longer torsos, breastfeeding mamas or surfing the big kahuna.
30. Mara Hoffman
We’ve long loved Mara Hoffman for its incredibly flattering silhouettes, built-in UPF 50 sun protection and vibrant original patterns that somehow always feel both grown-up and impossibly fun. And just when we thought we couldn’t love these soft, long-lasting swimsuits any more, in 2015 the brand began implementing more eco-friendly and sustainable practices into its manufacturing process as well as introducing extended sizing, which it has only continued to expand on. Of course, such impressive swimwear doesn’t come cheap, with bikini separates hovering around $150 each and one-pieces coming in around $265. But trust us, they’re worth the investment if you’re looking to splurge.
This Australian brand somehow manages to combine a true retro vibe with modern textures and fresh colors in a way that doesn’t feel costume-y or campy. Instead, every style from Fella looks and feels super luxe, perfect for a vacation on the Amalfi Coast (or for laying in your backyard with an Aperol spritz and pretending you’re at Le Sirenuse in Positano). Shop textured bikini separates in rich earthy tones, cheeky one-pieces in bright ‘60s-inspired prints and lots of timeless solid styles that are worth the investment. There’s also a handy style guide that can help determine which pieces are best for your body type. Prices are akin to Mara Hoffman, but again, the quality is hard to beat for such timeless styles.
The Best Athletic Swimwear Brands
You likely already know and love Athleta for its high-quality leggings, but the brand also offers a fabulous selection of sport-minded swimwear. There are lots of different two-piece options to fit your needs (as well as multiple one-pieces, if that’s more your style), from cropped rashguards to high-neck tops to high-waist bottoms that will never ride up. Oh, and did we mention that 100 percent of Athleta’s swim designs incorporate recycled materials too?
33. Carve Designs
Carve Designs began as strictly a surf company back in 2003, specializing in boardshorts and rashguards built to last. Since then, founders Jennifer Hinton and Thayer Sylvester have expanded their options to include multiple stylish (and sport-ready) swim styles, as well as sun-protection clothing with built-in UPF. There’s even an option to search by activity level to guarantee you end up with a suit that can withstand whatever workout you have planned.
Sleek minimalism is the name of the game when it comes to lululemon’s swimwear designs. And while there are certainly a number of classically sporty pieces, we’re partial to the more delicate silhouettes which will look just as good lounging poolside as they will feel while you’re perfecting the butterfly stroke. You can also shop by cup size for tops to ensure you get a better fit and all the support you need for a beach volleyball sesh.
Editors’ Favorite Swimwear Brands
Our favorite minimalist brand only launched swim last year, but we’re already obsessed. True to form, Everlane’s collection features just seven classic styles (three bikini tops, two bottoms and two one-piece options) and is made from recycled plastic. Every piece was fit tested on 112 women of varying body types and the tops all feature adjustable straps and removable pads to further help conform your swimsuit to your figure. And, as you might have guessed, prices start at just 30 bucks, meaning you can invest in a high-quality, timeless suit without breaking the bank.
36. Solid & Striped
Despite the name, Solid & Striped does indeed offer swimwear in other prints, but the brand truly excels when it comes to nautical inspirations—red and blue stripes, gold hardware, rope ties, etc. Multiple PureWow editors recommended the brand for its impeccable fit and the fact that, while not cheap, Sold & Striped’s suits are built to last without blowing your whole summer shopping budget. It also offers customization on some of its more classic styles with the option to add your monogram or flag initials (each letter of the alphabet is represented by a different nautical flag, just FYI). There is also a pretty notable selection of suits made with eco-friendly fabrics, including the fun colorblocked number above.
What we love most about is L*Space swim is having the option to mix and match multiple top and bottom styles in the same pattern to create a bikini that’s entirely your own, whether that be a tringle top and high waist cut or a classic halter and cheeky side-ties. There are tons of different combinations to be made…and that’s before you expand to include other colors, textures and prints. And of course there are also lots of one-pice options, if that’s more your style. The suits are constructed beautifully, with just enough support to keep everything in place without feeling too constricting.
This sexy Australian line has been a celebrity favorite for years now, counting Beyoncé, Kendall Jenner and Miley Cyrus as fans. The brand originally took off thanks to its bright color blocked neoprene bikinis (which were swiftly copied by Victoria’s Secret, Forever 21 and other fast fashion brands) but has since branched into additional fabrics, patterns and colors, always with its signature minimalist silhouettes. Triangl also recently launched coverups and accessories to complete you vacay looks all in one spot.