Sustainable swimwear has proven to be more than just a trend in the past few years as more and more brands are making efforts to incorporate eco-friendly fabrics and manufacturing methods into their designs. But how can you know that you’re truly buying something that’s good for the earth, and not fall prey to greenwashing? Well the first place to start is with eco certifications. Companies like B Corp or Global Organic Textile Standards (GOTS) do deep dives into the materials and manufacturing processes of tons of brands to see if they live up to a set of rigorous standards. Keeping an eye out for certain certifications can help you determine exactly what a swimwear brand is doing to give back or prevent further environmental damage.
Another great signifier is a brand’s “About Us” page. If a company is making efforts to be more sustainable, they’re going to want to brag about it. Lots of places have in depth information about all the ways in which they are lessening their environmental impact right on their websites. And if they don’t, or you want more information or clarification, you can reach out to customer service. A brand that’s truly invested in being green, not just appearing to be green, will be all too willing to provide the details you’re looking for.
Now, onto the fun stuff: shopping. We did the research and found 15 sustainable swimwear brands that are sure to inspire a beachy vacation or pool visit. Presenting, the best of the best to shop before your next vacay.