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Investing in lingerie is tricky because it seems illogical to spend a lot of money on small items that aren't seen by everyone. From everyday bras and panties to a sultry négligée, there are plenty of brands that offer high-quality pieces at affordable prices. You probably have a favorite bra you've owned since senior year of high school that you can't seem to part ways with or a cute teddy your spouse bought you for Valentine's Day, but there's no harm in adding some new staples to your lingerie drawer to keep a healthy rotation of wear.

Whether you’re looking to spice things up with your S.O. on February 14 or just feel like treating yourself to something new, these 13 affordable lingerie brands online are brilliant spots to pick up a few pieces that won’t break the bank.

RELATED: 13 Bridal Lingerie Pieces to Spice Up Your Wedding Night (BTW, They're All Under $100)


1. True & Co

On days when we want to feel confident and comfortable, we put on True & Co. The lingerie brand is big on designing bras, undies, bodysuits and tanks that effortlessly contour to your body, shaping and supporting you in the best ways possible. Not to mention every piece has a soft, buttery feel and comes in a wide range of sizes. But what we really love about the brand is that all items are under $70, so you can stock up on tons of styles without breaking the bank.

Pieces we love: True Body Triangle Convertible Strap Bra (From $32) and True Body Thong Multipack Panty ($35)

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2. Bluebella

Everything from this super sexy brand is less than $100, with most bras averaging $60 and panties under $30. Founder Emily Bendell is all about creating pieces that aren’t necessarily traditionally sexy or functional, but are instead a way to express personal style and self-indulgence. In other words, this brand empowers women to show off and embrace what sexy means to them. There’s plenty of lace, mesh and bondage-inspired straps, with sizes ranging from 30A to 40D and XXS to 6XL.

Pieces we love: Juliette Black ($64; $32); Nova Black ($64)

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Adore Me

3. Adore Me

Adore Me was founded on the idea that every woman, regardless of budget or body type, should be able to find lingerie to fit her taste. To that end, everything on the site costs less than $75 and comes in sizes 30A through 46G (or XS through 4X). There are two ways to shop the site: with a monthly VIP personal styling service that can help determine which styles and sizes will best fit your body and needs, or on your own like normal.

Pieces we love: Jenni Unlined ($50) and Anouchka Unlined ($50)

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Gooseberry Intimates

4. Gooseberry Intimates

This French line of underpinnings and swimwear combines bondage-inspired straps and shapes, delicate lace and a twinge of sweetness to create pieces that are supremely sexy yet practical. Prices top out at $139 for some of the more elaborate pieces, but most bras and panties cost less than $70. The majority of Gooseberry’s collection is available in sizes XS through XL, however, select styles go up to XXXL.

Pieces we love: Demi Bodysuit Black ($139) and Full On Glam Bra ($68)

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5. Amazon

Believe it or not, you can find incredibly affordable and sultry lingerie right on Amazon. While the options are endless, the teddys, sets and babydoll dresses are among our favorites. We suggest buying based off reviews to ensure you are getting the best quality.

Pieces we love: Avidlove Deep V Teddy (From $14) and Soly Hux Lace Trim Cami Set ($25)

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Bare Necessities

6. Bare Necessities

We're obsessed with this brand's inclusive size ranges and super sexy lingerie options. Ranging from sizes 30AA to 46O and 0 to 22 in panties, you'll be able to find a cute set for anniversaries, Valentine's Day and everything in between.

Pieces we love: Contradiction Statement Lace Up Briefs ($33) and Dreamgirl Caught in Your Web Chemise Set ($40)

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7. Aerie

You may already know and love Aerie (a lounge and lingerie branch of American Eagle Outfitters) for its super cozy sweatshirts and incredibly flattering leggings, but it was originally launched as a line of bras and undies. And while there are plenty of everyday styles to choose from, there are also lots of lacy styles and subtly sexy silhouettes, including bralettes. The most expensive bra tops out at $60 with most coming in under $40. Bras come in sizes 30A to 42DD and undies range from XXS to XXL.

Pieces we love: Aerie Real Power Balconette Lightly Lined Shine Embroidery Bra ($65; $26) and Aerie Real Power Balconette Lightly Lined Eyelash Lace Bra ($60; $42)

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It should come as no surprise that the massive, trend-focused ASOS also has a fantastic lingerie selection and an impressive size range. There are ASOS brand bra and panty sets, slips and bodysuits in plus, petite, tall and maternity sizes, as well as a curated selection of other brands like Ann Summers, Tutti Rouge, Wolf & Whistle, Simply Be and Bluebella. We also love and appreciate the fact that ASOS has made a point not to edit out stretch marks or scars as part of its continuing body positivity and inclusivity efforts.

Pieces we love: Lindex Ella M Gina Bralette ($32) and Wolf & Whistle Mesh Lingerie Set ($45; $27)

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9. Cacique

This plus-size retailer offers a whopping 92 different bra sizes (92!!!), as well as panties in sizes 0 through 28. Almost everything is under $100 (yes, even for a super-supportive, super-sexy underwire balconette bra), with styles ranging from lacy baby dolls to sporty racer-backs to super skimpy panties that leave very little to the imagination. With such an impressive size range and style selection, we’re pretty confident there’s something for everyone.

Pieces we love: Heart Laced Babydoll ($60) and Heart Lace Cherry Romper ($60)

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10. CUUP

CUUP’s matching sets have a minimalist appeal, but perhaps more importantly they also have an impeccable fit. There are more than 40 bra sizes, ranging from 30A to 38H and 40B to 44E, to ensure you have all the support and comfort your gals need (undies range from XS to XXL). While you won’t find frills, lace or other embellishments here, the fabrics used feel incredibly luxe and the mesh styles give a sexy peek-a-boo your partner (and you, too) is sure to love. All four bra styles offered are $68 a piece, while the panties go for $18 (or $45 for a set of three).

Pieces we love: The Balconette ($68) and The Thong ($18)

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11. Savage x Fenty

Of course this list wouldn’t be complete without mentioning Rihanna’s namesake line. Fans were over the moon when RiRi announced the size range would be 32A through 44DDD for bras and XS through 3X for panties and bodysuits and that the collection would be available on Amazon (we’re all about that Prime shipping, baby). The brand also offers a subscription box that costs $60 a month and includes VIP pieces selected by the beauty/music/fashion mogul herself.

Pieces we love: A Little Tart Corset ($100) and Floral Lace Teddy ($66)

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12. Torrid

Torrid has long been one of our favorite places to shop for plus-size fashion, including both everyday and special-occasion lingerie (and swimwear, jeans and workout apparel too). The brand carries clothing in sizes 10 to 30 and bras from size 38B through 50DDD, and features fairly classic lingerie with lace trim, flattering straps and faux-boning, designed to be as comfortable as they are sexy.

Pieces we love: Black Lace Unlined Balconette Bra ($50; $35) and Lace and Bow Red Underwire Bodysuit ($70; $49)

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13. Yandy

You might know Yandy best for its collection of super-sexy pop culture–themed Halloween costumes (like a sexy deer or a sexy hand sanitizer), but the brand’s original MO was lingerie. Most pieces come in under $50 and are about as fun as it gets, with an abundance of ruffles, lace, pompoms, tassels, ties and mesh. Sizes range from XS to 4X, although not every piece is available in the full size range.

Pieces we love: Zip Front Sweetheart Corset ($50) and Playboy Provocative Marabou Robe ($48; $40)

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RELATED: 9 Lingerie Subscription Boxes for Comfy Jammies, Sexy Bralettes and Everything in Between

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