12 Affordable Plus-Size Brands Every Curvy Girl Should Know

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Despite the fact that the average American woman wears a size 16/18, the fashion industry has a long way to go to before becoming totally size inclusive. Luckily, there are multiple brands catering to your curves, offering gorgeous, trendy, timeless and fashion-forward plus-size pieces—all at an affordable price point. So, what are the best plus-size brands to shop right now? Let us introduce you to our top 12 picks.

The 25 Best Plus-Size Swimsuits to Shop Before Your Next Vacation

1. eloquii

  • Average pricing: $150 and under
  • Size range: 12 to 28

We’ve written about our love for Eloquii before, but we’re more than happy to wax poetic once more. Especially because we adore the brand’s mix of trendy styles and classic wardrobe staples. There are lots of gorgeous day-to-night blouses, faux leather pants, flirty skirts and a stunning collection of dresses for any occasion. There are also shoes, bags and accessories (as well as swimwear in the summer) to complete your look, and a recently launched clothing rental program, Eloquii Unlimited, that allows shoppers to constantly update their wardrobe and easily test new pieces from home.

2. fashion To Figure

  • Average pricing: $150 and under
  • Size range: 12 to 24

Whether you’re looking for a new date-night ensemble, an excuse to upgrade your wardrobe staples or you’re in need of a few new bathing suits for that upcoming beach weekend, Fashion to Figure is an excellent place to start. The brand focuses on great everyday pieces with impeccable fit, though there are definitely some specialty items mixed in, like sequin party dresses, wedding guest gowns and some foxy lingerie. Fashion to Figure also has a clothing rental service, FTF Closet, for fans of the brand who prefer to switch things up often without over-stuffing their closets.

3. torrid

  • Average pricing: $100 and under
  • Size range: 10 to 30

Torrid may have an ample selection of floral frocks, swim and activewear and trendy accessories, but its true bread and butter is classic separates that fit just right. One look at the brand’s most-loved section and you’ll see just how popular its denim, basic tees and silky camis and blouses really are. Oh, and let’s not forget the impressive collection of wide-width shoes and boots. Speaking of wardrobe staples, don’t miss out on Torrid Curve, a line of bras, panties, lingerie and shapewear all specifically designed for sizes 36D up to 54DDD, including some of the absolute best sports bras for bigger busts.

4. ryllace

  • Average pricing: $200 and under, with a small selection of more expensive pieces
  • Size range: 14 to 24

Ryllace (pronounced ril-is and named after the amaryllis flower) is our go-to for easy, timeless pieces with subtle detailing that are a step up from your classic basics. Ponte trousers, embroidered blouses, dark-wash jeans and perfectly draped dresses abound, as well as pajamas, swimwear and accessories. There’s also a selection of wide-width shoes from brands like Seychelles, Naturalizer and Blondo.

5. universal Standard

  • Average pricing: $225 and under, with a small selection of more expensive pieces
  • Size range: 00 to 40, also Petite

For those who prefer a more minimalist aesthetic, let us introduce you to Universal Standard. This size-inclusive retailer excels at creating simple pieces that are also incredibly chic—without any over-the-top details. Think super-soft luxe tees, draped dresses and jeans in all sorts of cuts. Perhaps our favorite thing about US, however, is the fact that it photographs most products on 11 models of varying sizes, so you can see exactly how any given style looks on someone with your body type, i.e., someone who isn’t 6-feet tall with an hourglass figure. (Psst, if you’re looking to invest in a new winter coat, the Kanda puffer is one of US’s best-selling products ever and made one PureWow staffer totally rethink her opinion on winter jackets.)

6. nordstrom

  • Average pricing: $100 to $300, with a selection of more expensive pieces
  • Size range: 00 to 28

Nordstrom might just be one of our favorite retailers, ever. Beyond their impeccable selection of home goods, stylish accessories and fabulous shoes, they also carry multiple plus-size friendly brands, like 1.State, CeCe, City Chic, Eileen Fisher and even Eloquii. But it’s the in-house lines that we love most of all. Halogen, Chelsea28, BP., Caslon, Treasure & Bond and Leith all have gorgeous everyday pieces for the workday, date night and casual weekends, up to size 28. And don’t skimp on the activewear from Zella. It doesn’t hurt that Nordstrom frequently has fantastic sales, so you can stock up on the brands you love at a discount.

7. loup

  • Average pricing: $100 to $200
  • Size range: 00 to 24

Loup’s must-have design is definitely these cute jumpsuits, but we’d venture to say the brand’s trousers come in at a very close second. Loup is described as “combining a love of 1960s Paris with a touch of modern ease” and it definitely succeeds at achieving that easy, chic vibe so many Parisian woman seem to have perfected. There is the occasional pattern (stripes, mini florals and two-tone plaids) but most pieces come in a selection of stunning solid hues up to a size 24, making them easy to mix in with your existing wardrobe.

8. good American

  • Average pricing: $175 and under
  • Size range: 00 to 24

No matter your opinion of the Kardashians, we think it’s safe to say that Khloé Kardashian’s denim brand Good American is one of the absolute best places to shop for jeans online. Why, you ask? Just like Universal Standard, GA shows all its classic styles on multiple models (of varying heights and body types, as well as sizes) to give shoppers a better idea of how the clothes might fit them IRL. Although it began with a quest to create curve-friendly denim, GA has since expanded to include activewear, dresses, bodysuits and, as of this summer, swimwear. While there are definitely some super sexy pieces (like body con dresses and low-cut bodysuits) shoppers can find plenty of more casual, everyday staples to choose from as well.

9. asos Curve

  • Average pricing: $150 and under, with a selection of more expensive pieces
  • Size range: 00 to 28, also Petite and Tall

Oh, ASOS, where would we be without you? This U.K.-based e-retailer has a massive selection of fashion-forward clothes, shoes, accessories and even makeup. It has long been at the forefront of inclusivity, shooting on models of all shapes, sizes and skin tones, some with stretch marks, some with tattoos and multiple who don’t fit the classic “model” mold. In addition to its in-house ASOS Curve collection, ASOS also sells other plus-size brands like Vero Moda, Glamorous, Hope & Ivy, Missguided, Simply Be and even Nike.

10. Ellos

  • Average pricing: $100 and under, with a selection of more expensive pieces
  • Size range: 10 to 40

A few years back, this Swedish company rebranded itself as the go-to place for cozy knits—specifically for those size 10 and up—but has since expanded to include a wide variety of clothing styles and even sleepwear, intimates and shoes. Ellos best-sellers are still the aforementioned sweaters (they’re incredibly soft and cut to be just oversize enough without looking frumpy), but we’re mighty impressed with the outerwear heading into fall/winter 2020, whether you’re in the market for a lightweight cargo jacket or a more heavy-duty winter coat.

11. Marks & Spencer

  • Average pricing: $150 and under
  • Size range: 2 to 28

Kate Middleton is a fan of Marks & Spencer, as is Meghan Markle, who launched a 2019 workwear clothing collection with the affordable U.K.-based brand. Indeed, it’s an excellent place to pick up chic, easy office wear for under 100 bucks as well as floral frocks that would look totally at home in the Duchess of Cambridge’s wardrobe. Some pieces only go up to a size 20, but the brand has been slowly but surely adding more styles to its extended range.

12. Lucky Brand

  • Average pricing: $150 and under, with a small selection of more expensive pieces
  • Size range: 0 to 20

Lucky Brand is another company that’s been gradually getting into the plus-size game and we’re mighty happy to see it. Not every style comes in extended sizes, but almost all the denim and many of the blouses, T-shirts and sweaters are offered up to size 20, as Lucky Brand promises to continue its inclusivity efforts. Outside of jeans that fit spectacularly well, there are easy SoCal-inspired tops, cool graphic tees, breezy printed dresses and casual outerwear that combines tough silhouettes with femme touches.



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...