8 Kids' Deals I'd Recommend Every Parent Check Out During the Nordstrom Anniversary Sale

Nuna is so highly recommended among readers that it won a 2026 PureWow Readers' Favorite Award. Why? Beyond being cushy and comfortable for little ones (from 5 pounds to 65 pounds), it's designed to surpass American safety standards. Energy-absorbing foam and side impact protection pods provide peace of mind, and it features both a ten-position recline and ten-position head support. (It also has two flip-open cup holders, so your toddler's Paw Patrol sippy cup is always within reach.)

One of the top-recommended sneaker brands for wide feet, New Balances strike just the right, ahem, balance of comfort and support for kids. The price point can often be daunting, though, since elementary schoolers tend to grow out of—and straight-up destroy—shoes quickly, but this discount makes them much more reasonable.

Mary Jane sneakers have been a huge trend this year, and they're showing no signs of stopping. How sweet is this Adidas style? You can snag it in baby through Big Kid sizes too, so your toddler won't feel left out if big sis is rocking them on her first day of school.

Your kid needs a new rain jacket; stock up early. The North Face has an excellent reputation for its durability, as well as its machine-washable, DryVent fabric, which is water repellent and breathable. This jacket features elastic cuffs, a fixed hood with an elastic rain-guard tunnel and a chin guard to really keep water out, no matter how powerful the downpour.

For the kid whose favorite color is "rainbow," allow me to present to you this cozy chenille cardigan. It's available in toddler through big kid sizes, but once you take in the balloon sleeves and its softness, you'll wish they made them for adults too. (Just me?)

Multiple editors have hailed the Slumberpod as a game-changer when traveling—or for babies and toddlers who struggle to go to sleep in general (for further evidence, check out our full review). It can be used on its own or fitted over a playard or mini crib, blocking out 95 percent of light so kids can really catch some Zzz's. This bundle comes with a portable fan, which is crucial for balmy summer nights.

As we interviewed kids, tweens and teens about their go-to water bottles, one brand reigned supreme: Owala. The stainless steel bottle keeps drinks cold for up to 24 hours, but what kids really liked was how easily it fits into backpacks' side pockets and how it doesn't leak as easily as other premium bottles and tumblers. (Plus, the fun color combinations don't hurt, and Nordstrom's offering five styles at nearly 27 percent off.)

A BabyBjörn bouncer is at the top of many a parent's baby registry—it even won Best Bouncer in PureWow's 2026 Happy Kid Awards: Best for Baby edition. Why? Its compact, self-rocking design takes up minimal space and seems to soothe a wide range of babies. (We've all tried that wonder gift another parent raved about, only to find our kids hated it.) Plus, when your baby is sitting up and walking unaided, you can turn it into a kids' chair.