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The New Ulta Spring Sale Features *21 Days* of Beauty Deals for Up to 50% Off—Here Are the Best Items to Score This Week

Shop this week or forever hold your peace!

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A design by Paula Boudes for PureWow featuring a few of our favorite products on sale at the Ulta Semi-Annual Event 2024.
Paula Boudes for PureWow

What do TarteDrybar, Sunday Riley and StriVectin all have in common—besides being some of our favorite beauty brands ever? Fine, we'll just tell you: They'll all up to 50 percent off during the first-ever Ulta Beauty Semi-Annual Event! Running through March 28, with new deals up for grabs every day, this three-week Ulta spring sale is now in its final stretch. We don't know about you, but our vanities can use another restock on some of our staple products ahead of the new season, so the timing couldn't be better.

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We suggest you mark your calendars so you don't miss the discounts on your go-to items, which are only available the day they go live. For instance, if you're hoping to snag the coveted Tarte Shape Tape concealer ($32; $16) for half off, remember to set a reminder to shop on March 23. But don't worry, we've rounded up all the best beauty scores of the week, so you know exactly what to add to your cart every day 'til the sale ends on March 28. No need to thank us—scroll on to discover the deals you don't want to miss.

Week Three Deals

Friday, March 22

If you're on top of all the viral beauty products, you've definitely heard of the Too Faced Better Than Sex mascara ($29; $15) that reviewers swear lives up to the name. Because what's better than a mascara that curls, lengthens, thickens and kicks up your lash volume *without* clumping up? We'll wait, but not for long because the discount on the coveted StriVectin Super-C serum ($75; $38) is also too good to miss. FYI: Vitamin C and retinol are the product's rock star ingredients, which reportedly help rejuvenate and brighten dull, tired skin, all while smoothing rough texture and fine lines.

Saturday, March 23

It's no secret how we feel about the Tarte Shape Tape concealer ($32; $16), so we'll cut to the chase. If you're new to the product, PureWow's Senior Food Editor Katherine Gillen says it's the most blendable concealer she's ever tried, adding that "it looks like real skin...not like I'm hiding something with makeup. That, coupled with the buildable coverage, has me like, ‘Zit? What zit?’” Needless to say, you won't want to miss your chance to stock up. If you're a fan of the Sunday Riley C.E.O. Glow face oil that we reviewed, you should also consider scooping up the cream version today. The C.E.O. Afterglow cream ($65; $33) is packed with vitamin C, which has been shown to help minimize dark spots and wrinkles. Just take it from this buyer who says, "The difference this has made in my skin over the past month or so is night and day! My skin is bright and smooth and my hyperpigmentation has diminished tremendously!" Well, in that case, we'll take two jars, please!

Sunday, March 24

We've been counting the days until we could snag the Tarte Blush Tape liquid blush ($36; $18) and famous Drybar Buttercup blow dryer ($199; $100) on sale for half off, so you can bet we're adding them to our carts ASAP. You should, too, especially if you want your skin to look sun-kissed and your blowout to look perfect this spring and summer. Yes, the blow dryer is all the business with three heat settings, two power functions and Ionic technology, which supposedly dries hair *20 times faster* than most professional dryers, per the brand. Need we say more?

Monday, March 25

Looking for a bold blush that will keep your cheeks looking plump all day long? Lucky for you, the Urban Decay Cosmetics Hydromaniac Dewy liquid blush ($22; $11) just went on sale, along with the PMD Personal Microderm Classic tool ($159; $80), which uses calibrated vacuum suction to minimize the appearance of blemishes and signs of aging. But don't just take our word for it. One reviewer raves, "I'm so happy with the results, even after one use...I noticed right away how much brighter my skin is—even my husband commented how my skin was glowing."

Looks like we just found our new favorite eyeshadow for spring in this Urban Decay Cosmetics Naked Your Way mini palette ($35; $17), and it's not just because it's under $20 RN. We're drooling over the super versatile hues and love that the palette is compact enough to fit in our purse (you know, in case we decide to hit happy hour after work). We must admit, we're just as stoked about the deal on the L'Occitane Almond shower oil ($29; $15). We recently tried some, and it definitely does make our skin feel softer, plus the sweet almond scent isn't too overpowering. Restock, here we come.

If there's anything you should buy on March 27, it's the Shiseido Benefiance Wrinkle Smoothing cream ($77; $38), which has more than 700 5-star reviews. Buyers say it makes their skin feel soft and smooth and just better overall, thanks to ingredients like yuzu seed extract and red algae. Want the same for your strands? Look no further than the L'ange Le Vite Straightening brush ($79; $40), a 2-in-1 heat tool which the brand claims "combines the power of a straightener with the simplicity of a hairbrush." We like the sound of that.

Ulta saved some of the best deals for last, so don't make the mistake of skipping the last day of the sale, especially if you've been dying to try the Too Faced Hangover Pillow lip balm ($26; $13), which supposedly plumps and moisturizes the lips like no other. The flavor and scent selection, from banana to mango, is just the watermelon on top (because, get it? There's a watermelon flavor, too!). Just don't forget to scoop up a bottle of the Fresh Rose Deep Hydration serum ($62; $31). Formulated with damask rose extract, squalane, rose water and more, the product is meant to hydrate, plump and nourish skin for your ultimate glow.

As we said, this sale has some of the best deals on all the buzzy beauty products you've been dying to try. Now that this is the last week you can snag 'em for half off, we'll leave you to it. Happy shopping!

I'm a Beauty Editor and These Are the 7 Beauty Launches I'm Most Excited About Right Now



Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.