Our Editors Have Spoken: Tarte Shape Tape Is the Only Concealer You’ll Ever Need

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tarte shape tape

We trust concealer with the hefty task of making us look more awake on little (er, no?) sleep. Throw in its ability to hide imperfections and we’ve got a can’t-live-without-it product on our hands. While some concealers can unfortunately draw more attention to our blemishes, there’s one (and only one) that four PureWow editors swear by: Tarte Double Duty Beauty Shape Tape. Below, they spill the deets on why there’s nothing like it.

Oh, and P.S.: It just so happens to be 50 percent off at Ulta today only.

It Masks Dark Circles Without Getting Cakey
Tarte Shape Tape Concealer is like liquid camouflage! This is the only concealer I’ve tried that fully hides the darkness under my eyes without looking cakey or obvious. And on days I just *can’t* with foundation, I dab some onto my forehead, chin and corners of my nose and it delivers a subtle brightening and lifting effect that’s so good.” —Marissa, Blink beauty editor 

It Blends Like Butter
Tarte Shape Tape is the most easily blendable concealer I’ve tried. And it looks like real skin...not like I’m hiding something with makeup. That, coupled with the buildable coverage, has me like, ‘Zit? What zit?’” —Katherine, food editor

It Brightens Under-Eye Circles
“I have dark under-eye circles, but a *tiny* bit of Tarte Shape Tape makes me look like a Disney princess waking up from a long slumber. It doesn’t cake and it blends beautifully, like a concealer should.” —Lex, entertainment and news editor 

It Doesn’t Require Setting Powder
“Guys, there’s no question whether this concealer will give you adequate coverage. In fact, it excels in that department. The key is to know exactly how to use it. Tip number one: Use a lot less than you think you’ll need. A little goes a very long way with this stuff. Tip number two: Blend it immediately before it has a chance to set. Once it dries, it’s there to stay. Tip number three: Skip the setting powder. You won’t need it—trust.” —Jenny, beauty director

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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...