We trust concealer with the hefty task of making us look more awake on little (er, no?) sleep. Throw in its ability to hide imperfections and we’ve got a can’t-live-without-it product on our hands. While some concealers can unfortunately draw more attention to our blemishes, there’s one (and only one) that four PureWow editors swear by: Tarte Double Duty Beauty Shape Tape. Below, they spill the deets on why there’s nothing like it.
Oh, and P.S.: It just so happens to be 50 percent off at Ulta today only.
It Masks Dark Circles Without Getting Cakey
“Tarte Shape Tape Concealer is like liquid camouflage! This is the only concealer I’ve tried that fully hides the darkness under my eyes without looking cakey or obvious. And on days I just *can’t* with foundation, I dab some onto my forehead, chin and corners of my nose and it delivers a subtle brightening and lifting effect that’s so good.” —Marissa, Blink beauty editor
It Blends Like Butter
“Tarte Shape Tape is the most easily blendable concealer I’ve tried. And it looks like real skin...not like I’m hiding something with makeup. That, coupled with the buildable coverage, has me like, ‘Zit? What zit?’” —Katherine, food editor