- Pigment strength: 19/20
- Longevity: 18/20
- Moisture: 19/20
- Gloss: 18/20
- Value: 19/20
Total: 93/100
The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.
The 2026 Winter Olympics delivered drama for the books. I’m talking about historic comebacks, confessions of infidelity on live TV and spectacular falls from grace. But one athlete captured the world’s attention above them all: Alysa Liu. The 20-year-old California native and now Olympic gold medalist famously retired at age 16, before deciding to mount a comeback. But more than the hardware she took home, it was her joyful, unbothered presence in an otherwise tense atmosphere that won everyone over. As a former figure skater and now beauty writer, I will forever define the Milan games by Liu’s iconic moment right before the medal ceremony for the ladies’ singles event. Footage showed her scrambling for her lipstick, which she hastily swiped on before gliding out onto the ice. It was quickly ID’d as the Rare Beauty Soft Pinch Tinted Lip Oil in “Delight” ($24). Lipsticks and their related offshoots are my favorite beauty product, so I did what any good journalist would do in the name of research. I bought the exact shade, wanting to see if it was all it was cracked up to be. After a month of wear, here are my thoughts.





