When it comes to things like foundation and highlighter, everyone has their personal preference (although Fenty Beauty does make a strong case for all). But when it comes to mascara, everyone’s just trying to avoid spidery, clumpy eyelashes or—worse—raccoon eyes.
So how to know which is the best? Look to Pinterest. What was once just a place for home decor inspo and healthy Crock-Pot recipes is now a gold mine for the absolute buzziest beauty products. It’s simple: The numbers don’t lie. For every “like” and “re-pin” given, Pinterest takes note of which products are tallying up the most attention and love. And the winning mascara is none other than—drumroll, please—Too Faced Better Than Sex.
With its soft bristles and hourglass-shaped brush, reviewers on Sephora and Amazon rave that it separates, coats and curls each lash to voluptuous perfection. And at $23, it’s not as pricey as some of its competitors, which might explain why it’s been saved on Pinterest nearly 65,000 times. Jury’s still out on whether the name really lives up to the hype, but in the meantime we’ll take Pinterest’s word for it.