The Best New Drugstore Beauty Products to Buy This Month

We try a lot of new products. Some are great, some are disappointing and most—if we’re being completely honest—are middling. But these ten picks surpassed our expectations, and we hope they do the same for you. So the next time you’re in a drugstore, consider adding one (or two) of them to your cart (alongside the Cottonelle and bar mitzvah greeting card). Happy shopping, y’all.

9 Drugstore Beauty Products the Pros Always Use

yes to snapstick mask
Yes To

Yes To Grapefruit Snapmask Stick

Here’s a face mask for people who don’t generally like face masks. No goopy or sticky residue is involved, because to use this mask, you simply swipe it onto your skin like you would a deodorant. (Yes, you read that right.) Apply it liberally onto your face, and let it sit for about five minutes before rinsing. The vitamin C will give dull skin a quick boost—and the citrus scent will do the same for your sleepy brain.

Yes To ($14)

honest beauty lip crayon

Honest Beauty Crayon Sheer Lip Makeup

What’s not to like about a good lip crayon? They’re easy to use and don’t require much thought or precision. This one has coconut oil, murumuru and shea butters that make the application even smoother and the wear even more comfortable than most others we’ve tried.

Honest Beauty ($13)

pixi mascara

Pixi By Petra Lash Lift

One of our favorite mascara tricks is to layer two different kinds of mascara to get more length and volume. Our only qualm? It requires two separate tubes. Which is why this double-ended wand is our new go-to. Use the fluffy brush to bulk up your lashes and the skinny side to define them. Bonus: There’s castor oil in the formula to condition your fringe. 

Pixi by Petra ($18)

nyx foil shadow
NYX Cosmetics

Nyx Foil Play Cream Eye Shadow

NYX is known for their incredible pigment payoff and this metallic eye shadow is no exception. With a plush, jelly-like texture that’s addictive to touch and a foil finish that gleams in every light, it creates a statement eye with a quick swipe of your finger. There are six shades in total, but we’re partial to Beauty Buzz, which is the pretty champagne-rose color you see above.

NYX ($6)

love beauty planet body lotion

Love Beauty Planet Luscious Hydration Body Lotion

Let’s start with the obvious: the pump packaging. There is no better way to dispense a product in our humble opinion. Next, there’s the heavenly coconut and mimosa flower scent that—if we close our eyes—transports us to a sandy white beach in, say, Sicily, without giving us a mid-day headache. And finally, the texture: It’s supremely lightweight and absorbs quickly to complete the trifecta of this perfect everyday lotion.

Love Beauty and Planet ($11)

pacifica rose quartz masks

Pacifica Rose Quartz Targeted Face Masks

Not familiar with crystals? Rose quartz is a good place to start. As the stone for self-love and care, it’s a good addition to any beauty routine. Infused into little individual masks and combined with ginseng and cucumber, it alleviates undereye bags and, dare we say, bad moods, too.

Pacifica ($8)

shea moisture shampoo

Shea Moisture Green Coconut & Activated Charcoal Shampoo

Having an oily scalp and dry ends is nothing to split hairs over. (Sorry.) This charcoal- and coconut-infused formula cuts through excess oil and product buildup on top while hydrating everything below. All that’s left is clean, soft strands.

SheaMoisture ($11)

catrice dewy mist

Catrice Prime And Fine Dewy Glow Finish Spray

Fact: We love a good face mist. We especially love one that sets our makeup and makes our skin glow simultaneously. Spritz this on liberally before applying your makeup to get a seamless application and finish with another blast to lock everything into place.

Catrice ($8)

wild spirit perfume

Wild Spirit Fragrances

What are the biggest annoyances when it comes to buying perfume? It’s too expensive, and it smells too strong—or conversely, it fades too quickly. This niche brand eliminates those barriers (as well as common toxins like parabens and sulphates) to craft beautifully blended fragrances that aren’t like any other you’ve smelled.

Wild Spirit ($25)

peripera blush

Peripera Velvet Cheek Blush

Permission to forgo the brushes altogether. For an instant flush of color, just tap your fingertips onto this creamy blush and blend it directly onto your cheeks (and lips, while you’re at it).

Peripera ($9)

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...