*This* Is the No. 1 Hair Color to Try This Spring

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Spring is finally here and we’re ready to make a statement. The new season has us pumped for periwinkle nails and chic cutout dresses. But the thing we’re most looking forward to is refreshing our roots. From expensive brunette to icy blonde, the trendiest spring hair colors this year are all solid options, but according to Rachel Bodt, a celebrity colorist and brand ambassador for Matrix, there is one shade you must try this spring: red.

From fiery reds to soft copper tones, you’ll see the primary hue everywhere this season. “This tone is giving redheads a new life! It’s a color that takes guts to pull off and is a showstopper,” says Bodt. “If you are someone who is always reinventing yourself, it’s definitely one to try!”

Now, this hue isn’t new. (It was, by far, the most requested summer color of 2021.) However, there’s something about rocking vibrant red strands during the warmer months that feels especially fresh. And the color isn’t just trending here in the States. The copper shade is also making waves over in London, while softer cherry blossom pinks are popping off in Seoul.

Plus, celebs like Christina Hendricks, Amy Adams, Julianne Moore and Emma Stone have been rocking the shade for years. And it looks like others are following suit (especially natural brunettes). From Kendall Jenner to Sophie Turner to Barbie Ferreira, various shades of red have flooded our social feeds as of late.

How Do I Achieve The Trendy Color?

If you’re ready to try red for the first time, be sure to share a reference picture (or two) with your hairstylist. As mentioned, red comes in many different variations. “Colorists need to match the right tone with the client’s undertones and eye color in order to not wash out the entire look,” adds Bodt.

While Bodt prefers you leave the coloring to a professional, if you opt to go the at-home route, she suggests using a semi-permanent gloss or color conditioner to see how the color looks before fully committing to it. (And psst, you could also test drive the shade with a wig.)

How Can Maintain The Hair Color At Home?

“At-home hair care after coloring is so critical,” says Bodt. She recommends investing in products that help your color last longer, while also improving shine and preventing damage to your locks. Your routine should consist of a shampoo, a conditioner, a leave-in treatment and a daily spray (or cream) to keep your hair vibrant in-between salon appointments.

Now who's ready to paint the town red?

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Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...