Blighlighter, Pedi Kits and Body Stones: Here Are the 12 Best Beauty Launches We’re Obsessing Over Now

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Whether you’re shopping ahead for Christmas gifts or you want a little pick-me-up for yourself, we’ve got you covered. In a sea of new launches, these 12 products have risen to the top for many reasons (which we’ll go into below), but most of all, they’ve made our lives a little easier, our days a little less stressful and, on the whole, more enjoyable.

Lauren Conrad Beauty is Thoughtfully Designed And My Favorite Celebrity Line in 2020

best beauty launches fall 2020 jaime makeup
Jaime Makeup

1. Jamie Makeup Blighlighter

First things first: You’re probably wondering what a blighlighter even is. The brainchild of Jamie Greenberg, a longtime celebrity makeup artist whose clients include Kaley Cuoco, Rashida Jones and Busy Philipps, a blighlighter is a blush-and-highlighter-in-one that you can use on your lips and cheeks. With a creamy texture that melts into your skin and a glowing finish that isn’t too greasy, it streamlines your routine and is super easy to use. (Just dab and rub. No brush needed.) Choose from three shades.

best beauty launches fall 2020 kate mcleod
Kate Mcleod

2. Kate Mcleod Grounding Stone

From the moment you unwrap this solid moisturizing bar from its soft muslin cloth to the actual smoothing of it over your body, everything about the experience of using a grounding stone is deeply calming. With a cocoa butter core and four nourishing oils (sweet almond, apricot kernel, avocado and fractionated coconut), it cocoons your skin in silky moisture and a subtle woody scent. Store in its sleek bamboo canister after every use.

best beauty launches fall 2020 olive and june
Olive & June

3. Olive & June Pedi Kit

Leave it to the mani obsessives at Olive & June to make the home pedicure, which—let’s be honest—is one of the more tedious tasks to tackle yourself, somehow easier. With their comprehensive Pedi Box, you get all of the tools you need to streamline your pedicure including toe separators, cuticle remover, a foot file, nail clippers, a nail file, foot serum, a cuticle pusher, a mini buffer cube, a nail polish remover pot, a clean up brush and the pièce de resistance: the Posey.

The Posey is an adjustable and ergonomic footrest that you can use for better positioning while you polish your toenails. Developed by industrial engineers, you can easily pop the lid off and place it directly on the floor or, for extra height, you can re-attach the lid backwards to the base so you’re even closer to your toes. Best of all, it’s a clever way to store all of those aforementioned tools. (Psst, add a topcoat and polish of your choice for an additional ten dollars, or, for the ultimate Christmas gift, you can add a topcoat and six polishes for $100.)

best beauty launches fall 2020 happy dance
Happy Dance

4. Happy Dance Whipped Body Butter

Everything about this body butter makes us want to do a happy dance in our bathroom. The bright packaging, the whipped texture that spreads like butter on our skin, the hydrating shea and cocoa butter formula, the generous dose of CBD (200 MG of full spectrum hemp extract, to be precise) and the way it “turns down the volume on life’s chaos just a little bit,” as Kristen Bell describes. (The brand launched earlier this month as a collaboration between Bell and premium CBD brand, Lord Jones, with the goal of making CBD more accessible.)

best beauty launches fall 2020 mighty patch

5. Mighty Patch Rescue Balm

OK, technically this balm launched in April, so it’s not as brand spanking new as some of the others on this list but we had to highlight it now because it’s done wonders for our recent bout with acne. Rescue balm was made for that regrettable period of time just after you’ve popped a pimple—or you threw the kitchen sink at a spot and it’s now a raw, angry mess. Inspired by Neosporin, it soothes irritated skin and speeds up healing using a cocktail of antioxidants, peptides and glycerin. Dry flakes, scales and redness be gone.

best beauty launches fall 2020 burst oral care
Burst Oral Care

6. Burst Oral Probiotics

Anyone else long overdue for a cleaning? If you, like us, are trying your best to keep your teeth healthy at home these days, we’d recommend adding these probiotic mints to your routine. Featuring six carefully selected strains of probiotics (aka the good bacteria), the mild-tasting mints have been vetted by a community of over 25,000 dental professionals to support healthy gums and teeth. (Admittedly, we were skeptical at first, but after a month of testing these, we have noticed that our gums bleed less while flossing.)

best beauty launches fall 2020 flower beauty

7. Flower Beauty Blow Dryer

Behold this beauty of a blow dryer. With its sapphire blue body and baby pink cord, it brightens up our bathroom counter instantly (and our mood whenever we use it). Lest you worry that it’s all looks, no substance, we assure you that it performs just as well as some premium dryers we’ve tried thanks to its energy-efficient, aerospace-designed airflow system that packs more power than a 2000 watt dryer, tourmaline ceramic technology and an ion boost switch to give you a smooth finish.

8. L’ange Le Duo 360 Airflow Styler

It’s the rare hair tool that’s just as adept at curling your strands as it is at straightening them. With curved edges that seamlessly wrap around your hair and titanium plates for a sleek finish, the airflow styler also features tiny air vents that keep hair from overheating while setting your style (like the cool shot button on a blow dryer would). We also appreciate that it’s lightweight in your hands and has a 9-foot swivel cord that won’t get tangled easily.

best beauty launches fall 2020 la roche posay

9. La Roche-posay Cicaplast Hands

Sure, hand cream isn’t the sexiest product on the market, but you know what’s not sexy at all? Chapped, flaky knuckles. Thanks to the dropping temps and all of the hand washing we’ve been doing lately, we needed a heavy-duty moisturizer to smooth things over and this unassuming tube of cream beyond delivered. It’s packed with niacinamide (aka vitamin B3), shea butter and a high concentration of glycerin to wrap your hands in an invisible glove of moisture that somehow doesn’t feel greasy or sticky.

best beauty launches fall 2020 dashing diva
Dashing Diva

10. Dashing Diva Gloss Gel Strips

For those of you who miss your regular gel manis, try these super-shiny polish strips. Each pack comes with 27 strips in 13 sizes to fit all 10 fingernails, a nail file and an instruction sheet (though the instructions are fairly straightforward). Just place a sticker over your bare nail, press down the edges and file off any excess. In 24 shades, including this holiday-ready red.

best beauty launches fall 2020 jenny patinkin
Blue Mercury

11. Jenny Patinkin Dye-free Organic Bamboo Face Mask

At this point of the year, we’d say that face masks are the real MVPs of our beauty and wellness routines. Which is why we were absolutely delighted by these cheeky lipstick-printed masks that were (fittingly) created by a makeup artist. Aside from being an instant ice breaker, the mask itself is one of the softest we’ve ever worn. Made from a double layer of antimicrobial, organic bamboo, it blankets your face, while providing superb protection. (And as if that’s not enough reason to love it, a portion of sales support The Loveland Foundation, an organization that provides access and healing for communities of color, especially Black women and girls.)

best beauty launches fall 2020 innersense

12. Innersense Organic Beauty True Enlightenment Scalp Scrub

Equal parts aromatherapy and scalp treatment, this peppermint-infused scrub turns a typically rushed shower into a full-on spa experience. Take a deep inhale from the jar before massaging a scoop of scrub onto your scalp. The tingling sensation is immediate and satisfying, and the scrub itself turns into a creamy lather as you work it in. We like to use it whenever our hair (or, um, soul) feels weighed down with styling products…or the news. Rinse thoroughly and follow with your regular shampoo and conditioner for the cleanest hair ever.

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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