Once upon a time, there was a reality TV show on MTV called Laguna Beach that ruled the ratings (and my life). These Californian teens were around my age but seemed so much older and cooler with their designer sunglasses and complicated love triangles.
The show’s central character and narrator, Lauren Conrad or “LC” as her friends called her, was a trendsetter even then. After graduating high school, LC went on to star in her own spin-off show The Hills, which some of you may be more familiar with, before leaving reality TV behind to build her own fashion empire with Kohl’s, write several New York Times bestselling books, co-found a nonprofit shop that features ethically sourced and artisan-made products, and, as of this fall, she's launched an eponymous beauty brand that’s made with clean ingredients, sustainably packaged and easy to use.
“I created this line more for the everyday makeup wearer, as opposed to the makeup artist,” she tells me over Zoom. “Everything can be applied quickly, and most of time, I just use my fingertips. The beauty category can be a bit overwhelming, so I wanted to simplify things and hopefully spark joy in people’s routines,” she adds laughing.