While I don’t recommend buying your Gen Alpha niece retinol for her 12th birthday, she—like so many other tweens—are seriously into beauty. (Look around next time you’re at a Sephora and try to count the number under-15s on one hand.) But what beauty products would they actually appreciate as a gift? Apparently, there are lots and lots of options from every beauty aisle. Whether they’re into haircare, skincare, nails or fragrance, here are 15 of the coolest beauty gifts for tweens.
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