You’ve heard the hype—Glossier’s first perfume, You, is so popular that a bottle is sold every 40 seconds. Wait, make that 20 seconds.
The brand made a name for itself with its approach to no-makeup makeup; ways to feel like the best version of yourself, without a 27-step, 480-minute skin and makeup routine to get there. Boy Brow to amplify your eyebrows, Cloud Paint for a natural-looking flush, Balm Dotcom for dewy lips—it’s no wonder they applied the same ‘you, only better’ ethos when the company delved into perfume.
“Glossier You was purposely created to be open-ended, an Ambrox-based fragrance that evolves with the wearer,” Emily Trillaud, vice president of product at Glossier, told me via email. Ambrox is known for its amber-y, musky notes—much like the scent of someone’s skin, when you go in for a hug—which help make the scent feel so personal. It’s warm and familiar, yet not overpowering.
Or, as the company’s perfumer, Dora Baghriche put it, “These are scents designed for oneself rather than for leaving a strong trail.” You wear it, not the other way around.