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Winnie Couture

As couples with upcoming wedding dates pivot their plans—whether it's to a socially distanced small affair or postponing entirely—businesses in the industry are following suit. In this case, Winnie Couture, the high-end wedding attire brand, is not only helping to make reusable/washable cloth masks for their community, but they're also making couture wedding masks.

Now, should couples be hosting or taking part in gatherings whether they have masks or not? Of course not. As we know (thanks to folks like Dr. David Price and Professor Kim Woo-joo), regular masks do not protect us from COVID, but they can help us from spreading it to others and from touching our faces, which does help protect us against the virus. As long you're not touching your face, wearing a mask can't really hurt.

So why do we care about couture wedding masks? Well, for one, 100 percent of all proceeds from the Haute Mask collection will be donated to Direct Relief, a non-profit organization that is currently working to provide personal protective equipment and essential medical items to U.S. and international health workers responding to COVID-19.

And two, just look at them: On top of being handcrafted with 100 percent organic cotton liner, an adjustable nose bridge, elastic ear loops and a filter pocket for breathable wear (filter not included), they're also embellished with crystals and lace. These babies are not cheap and will cost you upwards of a couple hundred bucks, but remember, the proceeds benefit healthcare workers on the frontlines. So, maybe if you know a couple who is bummed they had to cancel or postpone their wedding, consider sending them a super timely "sorry your wedding was planned during a pandemic" gift—at least they can use them when they go grocery shopping.

The masks come in four varieties.

Winnie Couture

1. L'AMOUR: Off-white with lace

Buy it ($239)

Winnie Couture

2. GRANDIOSE: Off-white with crystal beading

Buy it ($389)

Winnie Couture

3. NOIR LUXE: Black with crystal beading

Buy it ($259)

Winnie Couture

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