A pastel package of Oreos stopped me in my tracks last Sunday. I was bee lining toward the veggie aisle at my grocery store with a mental shopping list: kale, arugula, baby lettuces, herbs and spring asparagus. The Oreos were sitting at the end of the cookie aisle, so I couldn’t help but notice them. They were oblong, like an Easter egg, and filled with purple cream. They probably tasted exactly the same as regular Oreos…but still.
I’d read about these online just a few days ago (I hadn’t meant to, but the headline jumped out when I was scrolling through MSN), and here they were already—right in my grocery store. Had anyone else spotted them yet? I felt like I’d stumbled upon buried treasure. I usually never eat processed sugar, but...oh well, just this once. I threw two packages in my cart.
Some foods transform again and again. They’re pink for Easter, red and green for Christmas and galaxy-themed for the anniversary of the moon landing. Oreos are one of these foods—they’ve been playing limited-edition dress-up for years. Starbucks is another. (Case in point? Ariana Grande Frappuccinos, circa 2015.)
And over the last few years, even more products are getting in on the game. Cheerios just dropped a springtime blueberry flavor. Ocean Spray has new pink cranberry juice. Birthday Cake Cool Whip is now a thing. And, not to be outdone, Heinz concocted Cadbury Crème Egg-flavored mayo, just in time for Easter.